Lead Group App Strategy & Growth

About the role

At MediaMarkt-Saturn, our app is a key growth lever — not just a channel, but an experience. This role is central to making that vision real: by building strategy, enabling teams, integrating market insights, and unlocking commercial impact at scale. While tech is critical, it’s the strategic orchestration across people, markets, and customer value that will take us to the next level. We’re looking for a hands-on, impact-driven Group App Strategy & Growth Lead to define and activate the next chapter of our app success across Europe. This role is at the heart of our ambition to become the #1 most downloaded consumer electronics app in Europe and grow the app sales share significantly. While tech development is a key enabler for growth, our success will ultimately depend on how we connect strategy, content, campaigns, customer behavior, and local execution — not just features in a roadmap. Your mission is to bring all of that together into a unified, high-impact app experience that drives results.

In this new position, you’ll shape and operationalize the group-wide app strategy, create blueprints for campaigning and omnichannel customer journeys, and collaborate closely with E-Commerce, Product (Tech), Loyalty, Marketing, and Markets. Your focus: turn the app into an omnichannel sales-driving, experience-rich, and high-performing digital asset.

Your key responsibilities are to:

• Define and continuously evolve the group app strategy within an omnichannel environment, balancing long-term vision with short-term commercial goals.
• Build operational blueprints for key use cases such as campaigns, push journey orchestration, landing experiences, onboarding, and app exclusives.
• Position the app as a key omnichannel enabler, improving the in-store experience through features like digital receipts, loyalty card and product scanning — while exploring future opportunities such as real-time store mode, personalized promotions, and mobile self-checkout to create seamless transitions between digital and physical touchpoints.
• Act as the central owner of cross-market app planning, ensuring alignment between HQ and countries.
• Actively drive the app’s contribution to digital sales, aiming for a significant share of total online revenue via app.
• Partner with Digital Sales, CRM, Marketing and Trade teams to embed the app into campaign mechanics and commercial steering.
• Propose and help implement sales-driving features and activation plans (e.g., time-limited deals, app-only bundles, gamified rewards, coupons/vouchers).
• Work closely with the Customer Loyalty team to align on shared use cases (rewards, missions, personalization).
• Collaborate with Product Owners and Tech teams to feed the roadmap with customer- and business-driven priorities — without relying solely on tech to deliver app impact.
• Work hand-in-hand with country teams, leveraging their market knowledge, testing power, and ideas to co-create and scale what works.
• Align with CX/UX to drive consistent and conversion-optimized journeys across digital and in-store.
• Translate customer data, feedback, and behavioral signals into actionable strategies and feature suggestions.
• Own or co-own the App Store Optimization (ASO) approach across countries, working with Marketing and external partners to improve visibility, conversion, and ratings.
• Track and analyze KPIs such as downloads, active usage, retention, app sales share, and feature adoption.

Your Profile

• 5–8 years experience in mobile product, growth, digital strategy, or CRM – ideally in retail or consumer-facing industries.
• Proven track record in driving app growth and engagement — from feature definition to rollout and iteration.
• Strong operational ownership mindset – you drive outcomes even without a dedicated team.
• Comfortable navigating between strategic planning and hands-on execution across departments and countries.
• Collaborative, open mindset and experience working in matrix structures with central and local stakeholders.
• Data-savvy with an eye for identifying patterns, friction points, and sales opportunities.
• Experience with ASO, mobile campaign logic, and user journey design is a strong plus.
• Confident communicator with the ability to lead alignment across HQ and markets.

About Us

For us "Let's Go!" is not just a slogan, it is an attitude. We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers, through all channels. Together with our 50,000 employees across Europe, we create the shopping experience of the future.

Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion—join our team!