Marketing Internship

Marketing Internship at Dyson

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

At Dyson, we sell by demonstrating. Through our growing network of Dyson Demo Stores and retail spaces, we simply explain how our technology works, and why it’s better.

About the role

As the Marketing Intern, you will be responsible for supporting the Home category team executing new product launches and campaigns across the Benelux and Nordics region, as well as supporting some cross-category retail activation initiatives. You’ll collaborate with cross-functional teams, ensuring every campaign is seamless, compelling, and true to Dyson’s innovation-driven storytelling. If you thrive in a fast-paced environment and love bringing bold ideas to life, this role is for you! Your key responsibilities will include:

Commercial Planning:

• Support the promotional plans for our Home category across the Benelux and Nordics region (Netherlands, Belgium, Sweden, Norway, Denmark and Finland)
• Maintain a promotional calendar for 6 different markets in 4 different currencies
• Support with the pricing changes and local currency adaptations
• Support the sales teams with the necessary material to support sell-in
• Coordinate channel-specific sellout initiatives between different key accounts
• Ensure project timelines and objectives are met

Asset Creation:

• Support the Category Specialist with producing assets for all the marketing campaigns that are running in the region (Retail/TV/Digital/OOH – in different languages).
• Work with the media team to ensure smooth transition and delivery of assets for timely campaigns

Market & Competition Analysis

• Continuously monitor and analyse market and consumer trends (leveraging data from GfK and BHI).
• Gather and provide feedback on trends, product positioning, competitive activity, and pricing to inform business impact assessments.
• Produce ongoing campaign reports, performance analysis, and KPI measurement

POS Strategy & Enhancement:

• Develop and implement in-store POS strategies aimed at enhancing the shopper experience and ensuring relevance to local consumer needs.
• Regularly analyse the performance and effectiveness of current POS materials and displays.
• Collaborate with merchandisers to gather feedback and insights from the field, and connect with retail counterparts in other markets to share best practices and stay informed of global trends. Leverage this knowledge to continuously improve and innovate POS solutions, ensuring Dyson remains at the forefront of in-store engagement

About you

• Currently pursuing or recently graduated from a degree in Business Administration, Digital Marketing, Media, or a related field

• Any hands-on experience in marketing or digital marketing is a plus

• Proactive, adaptable, and eager to contribute

• Strong organizational and analytical skills, with attention to detail

• Willingness to take ownership and learn quickly

• Clear communicator in English (both written and verbal). Other languages such as Dutch or Nordic languages would be an advantage.

• Availability to work full time (Monday to Friday) onsite in Amsterdam (6 months period)

• EU Citizenship or work permit to be eligible for this position

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Awards & Accreditations

The Times, 2024 & 2023

UK Top 100 Graduate Employers

Universum UK, 2024

Most Attractive Professional Employers in UK

Universum Singapore, 2024

Most Attractive Student Employers in Singapore

D&I Award Japan, 2024

Best Workplace for Diversity & Inclusion

GradSingapore, 2024 & 2023

Singapore's Top Leading Graduate Employers

Forbes, 2023

World's Best Employers

Forbes, 2023

World's Top Companies for Women

Employee Experience Awards Singapore, 2023

Bronze, Best Women Leadership Programme