Social Media & Content Strategy Manager

Join bloomon: Social Media & Content Strategy Manager

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

🛠️ Social Media @ Bloomon

We’re looking for a Social Media & Content Strategy Manager to define and lead the creation and execution of engaging social media content and brand campaigns across key platforms (Instagram, TikTok, Facebook, YouTube Shorts) in the Benelux, ensuring alignment with bloomon’s brand voice and values. You’ll be responsible for optimizing and bringing fresh energy to our established channels like Instagram and Facebook, while also driving the launch and growth of newer platforms like TikTok and YouTube Shorts. Creating the social and content strategy, managing influencer partnerships and UGC campaigns. You’ll also engage with our audience in a way that feels bold, creative and always on-brand. We’re looking for someone who is excited to spot and try out emerging trends, channels, and content formats long before they hit the mainstream.

What will you do?

You'll be responsible for everything from setting the strategy behind social campaigns and activations, to hands-on content creation. Working closely with Brand, Creative, Range and PR to ensure every post has purpose, every story inspires, and every campaign drives reach, engagement with the goal of driving measurable engagement and commercial impact all while reflecting our values as a B Corp and embedding sustainability in everything we do.

Responsibilities:

Content & Strategy

• Own and execute the organic social and content strategy (supported by Brand Lead) across all key platforms.
• Set up a full audit of current organic content to assess alignment with our visual style, tone of voice and brand personality.
• Introduce new formats that better express us (e.g. snappy memes, hot takes, bold Reels, low-fi TikToks) that resonate with our audience: mostly Women Millennials (25–40 years old in 2025) and Generation X (41–56 years old in 2025).
• Build and manage a content calendar, balancing always-on content with product/collection launches, brand campaigns and cultural moments.
• Create and publish content directly in-platform (Instagram, TikTok) and make use of tools like Capcut, Figma, Iconsquare, Canva or Adobe.
• Lead creative briefings and collaborate with copywriters, designers, floral stylists and brand team to shape content.
• Champion a consistent visual identity and tone of voice across all platforms. Collaborate with our Sustainability Director to build hooks, campaigns and content that reflect our B Corp values and ensure sustainability is embedded in everything we do.
• Respond swiftly to cultural moments.

Community Management

• Actively engage with influencers and UGC creators, focusing on conversations and interactions. While our customer delight team handles many audience questions and comments it will be your responsibility to maintain a strong presence by replying to influencers’ posts, comments and DMS. Including using interactive tools (e.g., stickers, questions) to foster engagement that aligns with our tone of voice and brand personality.
• Monitor sentiment and identify opportunities for community growth and brand advocacy.
• Encourage and reward audience interaction through UGC competitions, polls, quizzes and giveaways (e.g. win a free bouquet of choice, or subscription).

Influencer & UGC Strategy

• Define and implement an always-on influencer and UGC strategy, in collaboration with the PR Manager.
• Develop a scalable ecosystem of micro and macro influencers, content creators and brand fans to drive consistent always on high-quality content.
• Manage influencer outreach, gifting, paid partnerships, creative briefing, contracting, and reporting. While also staying on top of key milestones like birthdays, moves, weddings, and new-baby announcements to nurture strong relationships.
• Ensure influencer and UGC content is repurposed effectively across other (organic and paid) channels.

Campaigns

• Partner with the Range team to bring new bouquets, add-ons, and packaging stories to life.
• Coordinate launch dates and campaigns, ensuring all key channels and stakeholders stay perfectly aligned.
• Collaborate with external partners on co-created content, giveaways, and strategic brand moments that expand reach and drive engagement.
• Support on broader business goals through strategic social storytelling, campaigns, and messaging.

Reporting & Optimisation

• Define quarterly social KPIs and platform-specific goals together with Brand Lead. Track performance, identify insights and adjust strategy accordingly (monthly, per campaign and year on year).
• Regularly share social learnings and platform trends with the wider team to upskill and inspire. Use insights to test, learn, iterate and improve content performance.

✅ You will have:

• 3–4 years of experience managing social media and content for a consumer lifestyle or D2C brand.
• Proven experience developing and executing content strategies across multiple platforms.
• A strong understanding of channel-specific best practices (Instagram, TikTok, Facebook and YouTube (shorts)).
• Experience in managing influencer partnerships and content collaborations. Skilled at engaging audiences with clever, creative, visually appealing content that resonates.
• Familiarity with design tools (Canva, Adobe Suite, Figma) and social tools (e.g. scheduling & analytics like Iconsquare).
• Excellent copywriting skills and a sharp eye for detail.
• A passion for flowers, community-building, digital culture and storytelling.
• A hands-on mentality and love for a fast-paced, ever-evolving environment.
• Fluent in Dutch and English.
• Driver’s license (B).

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• A BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!