Junior Content & Campaigns expert

Challenging position for the IBFD Marketing Team

Junior Content & Campaigns expert

IBFD is the leading international provider of cross-border tax expertise. An independent, non-profit foundation, IBFD has a long-standing history in supporting and contributing to tax research and academic activities. IBFD utilizes a global network of tax experts to serve Fortune 500 companies, governments, universities, international consultancy firms and tax advisors. IBFD’s core business is research, publishing (online and print) and education in international taxation. All IBFD products are accessible through IBFD’s Tax Research Platform, the powerful online engine behind efficient tax information and research. Founded in 1938 and headquartered in Amsterdam, IBFD also has a local presence in important markets such as North America, Asia and China.

The IBFD Global marketing team

The IBFD Global Marketing (& Communication) department is responsible for developing and executing the global marketing strategy. The department empowers the commercial strategy for IBFD and is responsible for internal communications, and market insights & research for the entire organisation. The global marketing team enables revenue growth, expanding market share and enhancing brand equity on a global scale and plays a key role in advancing IBFD’s purpose. We support the entire organisation to grow sustainably with strong, data and value driven marketing. This entails omnichannel marketing campaigns tailored on ideal client profiles, where client insights form the basis for all client engagements. We support sales with tools, conversation material and insights, and generate qualified leads towards (enterprise) clients.

Overview, purpose of the position

The Campaigns & Content team ensures that the global and local campaigns and content of IBFD are designed and executed to drive brand awareness, engagement, and revenue growth. The Content Expert ensures that the global and local content of IBFD is curated and executed to drive brand awareness, engagement, and revenue growth. This role involves curating content for campaigns, the website, events, and social media, managing stakeholder expectations, and ensuring the effectiveness of marketing efforts and outputs. To be successful in this role you’ll need excellent verbal, presentation and written communication skills as well as, good interpersonal and influencing skills in English.

Responsibilities & Accountabilities

• Contribute to the global content strategy by providing insights and recommendations for local and global markets.
• Curate high-quality content that aligns with the organization's brand and marketing goals for campaigns, the website, events, and social media.
• Manage stakeholder expectations by effectively communicating marketing efforts and outputs.
• Coordinate with the Digital Marketing team to ensure execution of cohesive and integrated marketing campaigns.
• Analyze content performance using analytics tools to gain insights and implement improvements.
• Stay abreast of the latest trends and technologies in content marketing to drive innovation and operational excellence.
• Communicate with stakeholders to clearly convey content strategies and performance.
• Enhance engagement metrics, including average time on site, number of pages per session, and social media interactions.
• Collaborate with the Brand and Digital Marketing teams to ensure consistent brand messaging and marketing campaigns.

Key Performance Indicators (KPIs)

1. Optimize conversion rates to ensure a high percentage of visitors complete desired actions, such as purchases or sign-ups.
2. Reduce bounce rates by enhancing content relevance and user experience.
3. Increase click-through rates (CTR) for advertisements and links.
4. Improve search engine rankings to secure top positions for relevant keywords.
5. Enhance engagement metrics, including average time on site, number of pages per session, and social media interactions.
6. Lower cost per acquisition (CPA) to efficiently acquire new customers.
7. Boost customer lifetime value (CLV) by fostering long-term customer relationships.
8. Number of leads (qualitative), qualified (shared with the entire global marketing team)
9. Click-Through Rate (CTR): The percentage of people who click on an advertisement or link.
10. Return on Investment (ROI): The return from marketing campaigns relative to their cost.
11. Engagement Metrics: Such as average time on site, number of pages per session, and social media interactions.

Key Skills

• Vision and Strategic Thinking: Developing and communicating a clear content vision and strategy that aligns with business objectives.
• Stakeholder Management: Effectively managing relationships with stakeholders to understand and fulfill their needs and expectations.
• Communication Skills: Effectively communicating with stakeholders, team members, and other involved parties, and the ability to convey complex ideas clearly.
• Time Management: Efficiently managing time and resources to meet deadlines and successfully complete projects.
• Analytical Skills: The ability to interpret data and use it to make informed decisions and develop strategies.
• Content Marketing Knowledge: Thorough knowledge of content marketing principles and best practices.
• Focus and Prioritization: The ability to stay focused on key tasks and prioritize based on business goals and customer needs.
• Persuasiveness: The ability to convince others of the value of ideas and decisions, especially during stakeholder discussions.
• Technical Knowledge: Basic understanding of web technologies and digital marketing tools to effectively communicate with IT and marketing teams.

Education, Training & Required Experience

• Proven track record and strong understanding of content marketing and campaign management.
• 1-2 years of experience in a B2B environment
• Marketing Bachelor or University degree (Content marketing education (bachelor), journalist, copywriting)
• Proven track record of managing successful content strategies.
• Digital Marketing Certifications: e.g., Google Digital Garage, HubSpot Academy, or content marketing-specific courses.

IBFD Global Marketing values

Client Focus: I put internal and external clients at the centre of my thinking

Accountability: I take ownership and responsibility for my actions

Respect: I build trust-based relationships to deliver in my role

Communication: I build personal credibility and interact effectively with others to deliver our organizational objectives

Achievement: I deliver results and create value

Salary & fringe benefits

We offer you a fulltime (37 hrs) gross monthly salary between €3,500 and €4,500 depending on background and relevant work experience, completed by an attractive package of fringe benefits:

• 8% holiday pay
• 20 holidays
• Flexibility with 5.44% Personal Budget (individual choice to buy up to 13 days extra paid holiday per year or get it paid out as a bonus)
• Free office lunches from Monday to Thursday
• Premium free pension
• Hybrid working
• The possibility to work abroad for a maximum of three months per year
• Attractive training and development opportunities.

For more information on the vacancy, you can contact Sytske Schoenmakers, Global Head of Marketing via S.Schoenmakers@ibfd.org