Brand Ambassador Apéritifs (m/w/d)

WHO WE ARE

Pernod Ricard is the #2 worldwide in wines & distilled beverages and owns the most prestigious and comprehensive brand portfolios in the sector. It is not just a brand you buy, it's one you're experiencing. That experience can be summarized in one word: Convivialité.

We are passionate hosts - a family of exceptional people who are committing to fighting alcohol misuse and creating a better way to live and work together to bring good times today and for generations to come.

We are respectful guests who care for and strive to protect and nurture the terroirs and environments we live in. We partner with local farmers and respect local communities to benefit our planet, our consumers and our business.

We bring Good Times from a Good Place, to create a more convivial world, a world without excess.

As an employee at Pernod Ricard, you are a "Créateur of Convivialité" which means you work with the best colleagues of a variety of backgrounds. What we have in common is the passion about our brands, industry, and the attitude: "make a new friend every day". Convivialité is our way of life. Pernod Ricard is a positive and inclusive working environment that encourages employees to be unique. All of this while supporting our Corporate Social Responsibility (CSR) roadmap which is closely aligned with the United Nations Sustainable Development Goals (SDGs), with the same 2030 horizon. Pernod Ricard having been recognised for its leadership in the United Nations Global Compact for its work on the SDGs: the only company in the wine & spirits sector to have received such an award.

Now we are looking for a Brand Ambassador (m/f/d) in the area of Amsterdam!

The Brand Ambassador Apéritifs not only has the most enjoyable job of the world but also the primary task of increasing the brand awareness and distribution of White Spirit brands through activations and visibility in line with marketing plans. The Apéritifs portfolio includes a rotating selection of brands, with a current focus on Malfy, Lillet, and Malibu. The role is predominantly field-driven, requiring you to be on the road almost every day, seeking opportunities, connecting as many people as possible with the brands, and activating in line with the brand's focus!

Key Responsibilities:

Training:

• Training (hospitality) clients/employees (on and off-trade) about the product, composition, production, brand information, brand history, and taste-based mixing and cocktails.
• Internally training colleagues on all the above, as you will become the face of Apéritifs!
• Training or presenting to consumers during events to let them taste the brand, introduce it, and familiarize them with the product.

Events:

• Organizing activations at events through bar activations, bar takeovers, and various forms of activations.
• Physical presence at events (tastings, fairs).
• Collaborating on opportunities with the On-trade sales team, ranging from festivals to hospitality venues and events.
• Activating at events that perfectly align with one of your brands to increase brand awareness.

Brand Development:

• Developing awareness of brands in the Apéritifs portfolio.
• Executing brand promotion activities for consumers in various distribution networks.
• Managing the Instagram page of Brand Ambassador Lillet NL.

Experience:

• Experience in hospitality or the hotel industry is a must.
• Knowledge of Wine and Spirits is a plus.

Skills and Personal Qualities:

Dynamic, lively, enthusiastic profile with a healthy dose of fun and energy! You must be able to represent the brand's values and feel comfortable discussing them with large or small groups of people. We are looking for a genuine team player who is assertive, takes initiative, and has good communication skills. Organized and meticulous to successfully manage and execute numerous events and projects from A to Z.

Languages:

• English: Fluent in both spoken and written.
• Dutch: Strongly preferred.
• French: Nice to have.

Driver's license is a must!

Practical Information:

Location: Based in the Netherlands (Amsterdam), with travel throughout the country. The role requires frequent travel with work outside regular office hours and availability in the evenings and weekends. Primarily a field-based role.

About Us

Pernod Ricard is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.

We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.

Our shared purpose, mission, ambition and culture define who we are and drive our collective success.