Head of Digital Marketing & Web Strategy

Who We Are

At The Social Hub, we create spaces where travelers, students, and locals learn, play, and stay. As we upscale our brand and digital experience, we’re looking for a strategic, results-driven Digital Marketing Manager to take full ownership of our website and digital performance.

What You’ll Do

Lead Our Digital Growth & Performance

• Set the vision and execute a multi-channel digital strategy that drives traffic, engagement, and revenue.
• Own and drive the digital marketing mix across paid search, paid social, SEO, display, and website performance.
• Define key success metrics (revenue, direct bookings, conversion rates) and continuously track, test, and optimize to drive ROI.
• Work closely with CRM, UX, and IT teams to create seamless, high-performing digital journeys.
• Ensure website optimization is at the heart of our growth strategy—because the best online experience means more happy guests.

Lead Website Strategy: Performance, Conversion & Experience

• Own and drive the website strategy, ensuring it’s fast, intuitive, and conversion focused.
• Work with UX and IT to refine customer journeys, remove friction, and boost engagement.
• Oversee SEO & CRO, optimizing everything from site structure to content, link-building, and A/B testing.
• Ensure the website integrates seamlessly with CRM, SEO, and paid media for a connected, data-driven approach.
• Collaborate with the Digital Product team to ensure e-commerce, booking flows, and personalization are best-in-class.

Performance Marketing That Delivers

• Own paid media strategy (PPC, social, programmatic), ensuring every euro works hard.
• Lead high-impact, data-driven campaigns, continuously refining audience targeting and creative execution.
• Build a powerful SEO & content strategy, driving both organic growth and paid efficiency.
• Use analytics, behavioral insights, and A/B testing to optimize ad spend and digital conversions.

Customer Experience & Digital Innovation

• Partner with CRM & Brand teams to ensure our digital touchpoints are personalized, relevant, and engaging.
• Stay ahead of digital trends, bringing fresh ideas to keep us innovative and competitive.
• Drive the right balance of brand building and performance marketing, making sure we’re playing both the short and long game.

Leadership & Collaboration

• Build and lead a high-performing digital team across SEO, Paid Media, CMS, and Content.
• Own website management, working closely with UX, and IT teams to bring our vision to life.
• Manage relationships with agencies, platforms, and media partners to maximize performance.
• Collaborate with Brand, CRM, and Commercial teams to make sure digital marketing supports every part of the business.

What You’ll Bring

• Deep experience in digital marketing leadership, ideally in hospitality, lifestyle brands, fintech, or beauty tech.
• A strategic mind but also hands-on ability to analyze, optimize, and execute.
• A strong grasp of performance marketing, website strategy, SEO, and data-driven decision-making.
• Experience leading teams and collaborating cross-functionally.
• Comfort with Google, Meta, Salesforce, and CMS platforms.
• A growth-focused, test-and-learn mentality—always looking for ways to improve results.

Your Success Metrics

• More traffic, higher engagement, and better conversion rates.
• Increased revenue from direct bookings, lead generation, and memberships.
• Optimized digital ad spend—better ROI, better targeting, better creative.
• A high-performing, happy, and motivated team.
• Stronger collaboration across departments—working in sync with CRM, UX, and IT teams.

Why Join Us?

We’re not just another hotel brand—we’re a hub for connection, creativity, and unforgettable experiences. If you’re passionate about digital marketing, website performance, and making an impact, let’s talk.

Hybrid role based in Amsterdam HQ (minimum 3 days a week in the office – Tuesday & Thursday).