Brand Content & AI Innovation Lead

Brand Content & AI Innovation Lead at Vandebron

Who we are
At Vandebron, we're transforming the energy landscape, steering away from the conventional to champion sustainability. Born in 2014, our journey began with Chapter 1, disrupting the market with a transparent platform connecting consumers directly to local, green energy producers. Now, in Chapter 2, we are dedicated to ensuring 100% green energy availability, 100% of the time. Think smart solutions — flexible use of wind and solar farms, Smart EV Charging, and efficient energy storage.

No waiting around, we actively shape a sustainable future. Good energy, smart solutions — that's Vandebron.

Your impact
As our Brand Content & AI Innovation Lead, you’ll be the driving force behind how our strong brand comes to life across all content — video, design, and copy. You’ll lead a small, talented creative team and work hands-on to craft high-impact content that builds our brand, improve customer experience and connects with new and existing customers.

You’ll embed AI into our creative workflows, making our output smarter, faster, and more scalable. With your sharp eye for quality and consistency, brand strategy/identity and your drive for innovation, you’ll turn content into a key engine for reach, engagement, brand growth and improved NPS scores.

You’ll report to Yvonne Kleemans, Brand Marketing & Customer Experience Manager.

What you’ll do

• Guard and scale our brand compass — building templates and guiding usage across internal teams and external agencies.
• Lead content creation across video, design, and copy — aligning closely with brand strategy.
• Guide and coach a small creative team, ensuring consistent and high-quality work through clear direction and structured feedback.
• Integrate AI tools into content workflows — from ideation to production — improving speed, personalization, and impact.
• Optimize content based on performance data — A/B testing and iterating in collaboration with performance marketers.
• Collaborate across marketing, product, and commercial teams to align content with both brand and business goals.
• Guide and lead content creation with the team across all touchpoints in our customer journey, creating and improving content via emails, website, app, FAQs, and our chatbot.

What you bring

• 5+ years of experience in leading B2C content development (video, design, copy) — from creative strategy to hands-on execution.
• Proven ability to coach creative talent and elevate team output.
• Deep knowledge of AI tools and workflows for content production — with a strong focus on video and visual storytelling.
• A strong grasp of brand and marketing strategy — balancing creativity, consistency, and performance.
• Ability to translate performance data into actionable creative insights — improving content over time.

What’s in it for you

• A nice salary.
• An annual bonus based on company performance.
• 30 paid days off per year to recharge and find inspiration.
• Two additional days: 1 for religious or personal celebrations and 1 volunteering day.
• Work abroad for up to 6 weeks per year (max 4 consecutive weeks, including up to 4 weeks outside the EU).
• A sabbatical opportunity after three years of service (one month paid with holidays, two unpaid).
• An €850 annual learning budget and access to Learning & Development workshops and programs.
• A pension scheme to plan for the future.
• A €50 net monthly reimbursement for phone and Wi-Fi costs.
• A one-time €200 net allowance to set up a comfortable home workspace.
• A flexible hybrid work environment with time split between our carbon-neutral Amsterdam office and home.
• Daily healthy lunches prepared by our in-house cooks.
• An NS business card for those commuting 10km or more to the office.

Why join Vandebron?

• Make a real impact – Lead the evolution of our brand content and introduce AI-powered innovation.
• Own your craft – From brand storytelling to workflow transformation, this role is yours to shape.
• Join a mission-driven team – Be part of a company that’s serious about sustainability and creative excellence.
• Grow as a creative leader – Learn, experiment, and stay ahead in a rapidly changing marketing landscape.

A career move that matters

• You’ll shape how the Vandebron brand is expressed across every touchpoint.
  You’ll embed AI to transform our creative process — boosting both speed and quality.You’ll lead a talented team and collaborate across the company to deliver standout content with impact.

Interested?
If this role excites you, apply via this page.

Still have questions? Feel free to ask via tommythomassen@vandebron.nl.

At Vandebron, we believe in diversity, inclusiveness, and equal career opportunities. Be your authentic self — and it’s totally okay with us if you don’t mention your gender or date of birth on your resume. We also care about your privacy and handle your data carefully. Under the GDPR, you are not required to provide us with any information about your health, race/nationality, or religion, and you may also omit your social security number (BSN) and passport photo from your job application documentation.