Digital Marketing Specialist Foodservice - Utrecht

Join Arla Foods as a Digital Marketing Specialist Foodservice in Utrecht

Do you have well-seasoned digital marketing skills with a flavor of FMCG or Foodservice, a great drive and a genuine commitment to become the chefs best online friend? Then we want to talk to you! Please join us as our new

Digital Marketing Specialist Foodservice, Utrecht

We are looking for a talented Digital Marketing Specialist that wants to play a key role in the execution of our Foodservice Strategy and be the driving force on our digital and ecommerce agenda to reach our ambitious goals for Winning Independent Customers.

Key Responsibilities

• Identify key Influencers for our targeted sub-channels – and build with them a strong digital chef community;
• Manage community of chefs online;
• Define local lead generation and lead nurturing strategy;
• Build the Paid Media plan to pull leads into our funnel, with the central paid media agency;
• Identify insights to optimize specific steps across the entire funnel, to improve conversions at the point of sale (last mile of creative assets, paid media buy, email flows, buy button placements, digital shelf, etc.);
• Set-up campaigns in Marketing Automation (MA), working closely with global Digital & Channel team: create and/or adapt journeys, select key assets, write emails (leveraging Global input);
• Set local direction and manage content for our own digital platforms (ArlaPro.com, Social Media, etc);
• Engage with prioritized wholesalers to set-up a seamless digital journey towards their webshops and support the KAM with trade marketing activities;
• Create the perfect store online for Arla Pro, using -where available- tools like Digital Shelf Analytics and PIM to get our products ranked on top in the wholesaler webshop;
• Ensure legal compliance across our Digital activities, driving local legal validation and input;
• Manage Digital marketing budget.

You will work closely together with the local foodservice organization, the European Digital Marketing Manager community, the global channel and brand teams, paid media agency and many more – in Arla we succeed together.

For that reason, you thrive in a collaborative and entrepreneurial environment, you know what good looks like and are keen to build digital competencies in the team around you as well.

Who are we looking for?

• Education connected to digital marketing on master level
• More than 3 years of experience working with digital marketing
• Comfortable working with a mix of strategic, tactical and operational tasks
• Familiar with paid media and experienced in marketing automation systems
• Strong project management skills, able to lead, drive and create clear direction to motivate others
• Eye for details, analytical skills, creative thinking and solid digital marketing understanding
• Ability to navigate effectively in a matrix organization
• Fluent in English and Dutch

What do we offer?

If you want to help shaping the Foodservice industry and define the future of Dairy, join a team where each of us has a critical role to play and where we work together to unlock the growth potential of the Netherlands. We work smart, embrace new ideas and innovations, and personal and professional development is a constant requirement in our fast-paced world.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.