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Global Social Media Specialist

Posted 28 May 2025
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by developing and executing comprehensive social media strategies for ASICS' SportStyle category.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be to:

  • Oversee social content lifecycle from briefings to performance reporting, ensuring seamless execution aligned with brand goals.
  • Build strong relationships with cross-functional teams to develop and implement a cohesive social strategy for global relevance.
  • Collaborate with the Digital Marketing Lead to create content that resonates with the target audience and enhances community connection.
  • Monitor and report on campaign performance, using insights for continuous improvement and staying ahead of trends.
  • Establish best practices for emerging social channels, positioning ASICS as a leader in social media innovation.
  • Advocate for the enterprise social media platform, championing new features and educating stakeholders for strategic alignment.

You have the following skills:

  • 3-5 years of experience in Business to Customer (B2C) social media marketing and content creation within the lifestyle sector.
  • Strong analytical capabilities with expertise in social media key performance indicators (KPIs), performance reporting, and strategic insights.
  • Demonstrated expertise in social media enterprise platforms.
  • Excellence in cross-functional team collaboration and communication.
  • Knowledge of footwear and lifestyle industry trends.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

  • Access to office the gym and sports membership discount.
  • Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
  • Unlimited access to the Calm app for better sleep and mental fitness.
  • Complimentary premium subscription to our Runkeeper Go™ app.
  • A comprehensive wellness programme consisting of exercise and educational sessions.
  • Professional support and meditation classes are available through OpenUp Access.
  • Working abroad for four weeks every year.
  • Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. We still believe this.​ Which is why all of us are committed to supporting more people to move for body, and for mind.

Retail
Hoofddorp
Active in 13 countries
400 employees
50% men - 50% women
Average age is 36 years