Digital Marketing Director

Full-time · English or Dutch language · Zoetermeer

We are looking for a Digital Marketing Director with tons of experience in the SaaS industry. Preferably you have a track record of being generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. In addition, you are responsible for managing, guiding, and training digital marketers and other marketing positions in the team.

About WebinarGeek

WebinarGeek was founded in 2015, in Zoetermeer, The Netherlands. Back then, we'd never expected our organization to grow as fast as it has grown! We work hard every day to make our software even better.

The goal is to create the most user-friendly and easiest webinar solution and to become a standard on the market.

The inspiring work environment gets the best out of our coworkers. We follow the work hard, play harder rule. So, not to worry about the work-life balance. We train just as often with our PT as we are enjoying fries every Friday.

Who you are

• Proven work experience as a Digital Marketing Director in a global SaaS company (> 3 years of experience)
• Experience in the regions Europe (BeNeLux, DACH, UK and the Nordics) and North-America.
• Demonstrable experience in designing and implementing successful digital marketing campaigns (> 6 years)
• Excellent analytical and project management skills
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics, and CRM software
• Strong understanding of how all current digital marketing channels function
• Strong team management and communication (written and verbal) skills (English is needed and Dutch would be nice)

Your key responsibilities

#1

Build our digital marketing roadmap

#2

Drive growth marketing and campaigns, and define the metrics for success

#3

Build processes and frameworks that will scale as the company grows

Responsibilities

• Manage all digital marketing channels (e.g. paid advertising campaigns, marketing funnels, website, webinars, videos, blogs, emails, and social media) to ensure brand consistency and outcome
• Measure ROI and KPIs and prepare the budget
• Manage and improve online content, considering SEO, and Google Analytics
• Monitor competition and provide ideas to stand out
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies
• Motivate the digital marketing team to achieve goals and develop themselves
• Stay up-to-date with digital technology developments

From us for you

• Competitive salary
• Flexible working hours
• 25 days of paid time off
• Transportation subsidies
• A laptop and all the tools you need
• Friday means French fries day in our own webinar wine bar!

Who you will be working with

Why did you want to work at WebinarGeek?
I have followed WebinarGeek closely since it started and have always wanted to contribute to this fun company to help both myself and WebinarGeek continue to develop. What is your favorite WebinarGeek feature? Actually all the interactive things so you can really have contact with the viewers. WebinarGeek does this very well through the chat function but also with the interactions such as polls so you get direct feedback from the viewers. What do you do in your spare time? In my free time I prefer to spend time with my family and friends. Eating out or making other trips with the people who are the most important in my life. Stefan Sales Manager

Why did you want to work at WebinarGeek?
Because I want to make the webinar accessible to everyone. I believe that everyone has the right to experience the magic of the webinar and to use it for business. What is your favorite WebinarGeek feature? I'm going for the moderator dashboard. This makes it very easy to handle incoming chats during the webinar with multiple moderators. What do you do in your spare time? I like to spend my free time with family and friends. Enjoy a bite to eat and a drink. I also use that time to come up with new ideas or plans for the future of WebinarGeek. Remco Founder, CEO

Why did you want to work at WebinarGeek?
WebinarGeek offers a place where I can combine customer related activities perfectly with my role as Growth Marketer . WebinarGeek gives me the feeling that I can make a lot of impact on the growth of the business in a short time. What is your favorite WebinarGeek feature? The poll interaction feature ensures easy and accessible interaction with your viewers during a webinar. It is nice for the presenter to get data from his audience! What do you do in your spare time? In addition to the standard things that a Geek does (a little Netflixing, a little gaming, a little chilling), I also often go out with my border-collie Tücske, newborn son Elias and my wife. I like to cook and I spend behind the pc creating websites. Bryan Head of PLG

Why did you want to work at WebinarGeek?
At WebinarGeek I can make good use of my experience in events and online video. The ease in which people organise their webinars is very inspiring. In addition, the tech startup vibe that hangs around in the office is one I was looking for. What is your favorite WebinarGeek feature? Video marketing is the storytelling way for every company. That's why I think the hybrid feature is very cool; inserting videos helps to easily take the quality of your webinar to the next level. What do you do in your spare time? Music is my great passion. I produce for labels and visited many festivals when you were still able to. I am a proud father of 3 kids and enjoy beautiful travels and ski holidays. Jan-Willem Creative Director

Why did you want to work at WebinarGeek?
WebinarGeek is a fun and young company with a lot of potential. As an online marketer, there are many opportunities to contribute to growth. It is fun and challenging work in a dynamic environment. What is your favorite WebinarGeek feature? My favorite WebinarGeek features are of course the integrations and links with the online marketing tools. This also makes WebinarGeek so versatile. What do you do in your spare time? In my spare time I like to do sports and follow national and international football competitions. In addition, I have two young children, who get a lot of my time and attention. Matthias CRO