E-mail Specialist

E-mail Specialist at Beerwulf (part of HEINEKEN)

Email marketing with flavour? Make a difference at Beerwulf.

At Beerwulf – part of HEINEKEN – we believe email is more than just a channel: it’s our most direct connection to beer lovers across Europe. Whether it’s a bold campaign or a smart automation, we use email to surprise, engage, and convert.

We’re looking for someone who’s curious, hands-on, and eager to grow—whether you're already experienced in email marketing or just getting started.

Your role as Email Specialist

As part of the Growth Team, you'll help shape the way we connect with our customers. From campaign creation to optimisation, you’ll learn how to make email marketing impactful—working alongside experienced team members who will guide and support you along the way. This is a great opportunity to grow into a key role in a fast-paced e-commerce environment.

What you’ll be doing

You’ll be at the heart of our email marketing efforts—setting up journeys, crafting campaigns, and learning how to use data to drive results. You’ll work closely with the Content, Operations, and Commerce teams to make sure our emails are timely, relevant, and effective.

Your key responsibilities will include:

• Creating and managing automated journeys, newsletters, and promotional campaigns that align with our commercial calendar and segmentation strategy.
• Defining KPIs, setting performance targets, and reporting on email metrics such as open rate, click-through rate, and conversion using Klaviyo, Google Analytics, and Power BI.
• Continuously improving the email channel through data-driven experimentation, customer behaviour insights, and scalable automation.
• Partnering with stakeholders across Content, Operations, and Commerce to ensure smooth execution and high-impact email marketing.
• Supporting team development by onboarding and guiding interns involved in email activities.

You bring

You might not be an email pro just yet—but you’re eager to learn, data-curious, and ready to take ownership. You like the idea of mixing creativity with performance, and you’re not afraid to try, test, and improve.

Here’s what helps you succeed in this role:

• Some experience (or a strong interest) in digital marketing, CRM, or e-commerce.
• An eye for detail and a structured way of working.
• Curiosity about tools like Klaviyo, Google Analytics, or Power BI (experience is a plus, not a must).
• A proactive mindset and strong communication skills.
• A willingness to learn, take initiative, and grow with the role.

What we offer

At Beerwulf, you’ll have the opportunity to make a real impact in a dynamic, scale-up environment – backed by the strength of HEINEKEN. You’ll join a fast-moving, collaborative team where digital growth and customer focus are key.

Here’s what you can expect:

• Competitive benefits such as:

• A monthly gross salary between €3.200 and €4.350, depending on your experience.
• 30 days of annual leave, based on a 40 hour work week.
• Travel compensation through a NS Business Card is available for eligible commutes.

• An independent role in a high-growth e-commerce environment.
• A supportive, cross-functional Growth Team.
• The chance to build a distinctive, ambitious brand within the HEINEKEN ecosystem.
• Hybrid working: partly from our Amsterdam office, partly remote.

Excited to join a fast-moving team where your ideas matter and your growth is supported?
We’d love to hear from you. Apply now and let’s raise the bar—together. 🍻

The vacancy closes on the 5th of June – we aim to provide feedback within five working days after the vacancy has closed. Please note: the vacancy may close earlier if we receive enough strong applications.

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