Senior International SEO Manager

About the role

We are seeking a passionate and results-driven Senior International SEO Manager to join our growing team. In this key role, you will lead and execute all aspects of our international SEO and content strategy, driving organic traffic and visibility across multiple markets. You will collaborate with cross-functional teams to optimize website content, technical SEO, and off-site strategies to achieve business objectives.

Responsibilities

Develop & Execute International SEO Strategy:

• Define and implement a comprehensive international SEO strategy aligned with business goals and market-specific requirements.
• Conduct in-depth keyword research, competitive analysis, and market trend analysis to inform strategic decisions.
• Ensure website content is translated and localized accurately, maintaining SEO effectiveness and brand consistency.

Content Strategy & Management:

• Lead the development and execution of high-quality, SEO-optimized content across company websites.
• Collaborate with content creators, designers, and marketing teams to ensure content aligns with SEO best practices and brand guidelines.
• Monitor content performance, analyze data, and make data-driven adjustments to improve engagement and conversion rates in all markets.

Technical SEO & Website Optimization:

• Work closely with the dedicated Tech SEO Manager to conduct comprehensive technical SEO audits and identify areas for improvement across all company websites. This includes analyzing site speed, mobile-friendliness, crawlability, indexation, and structured data implementation etc.
• Partner with development teams to effectively implement technical SEO recommendations. This involves clear communication, detailed specifications, and collaborative problem-solving to ensure website architecture is optimized for search engines.

Team Collaboration & Leadership:

• Collaborate effectively with local SEO and Content teams and international cross-functional teams (marketing, product, development, retail media etc.) to ensure SEO is integrated into all aspects of the business.

Data Analysis & Reporting:

• Track, analyze, and report on key SEO metrics (e.g., organic traffic, traffic share, rankings, conversions) to measure campaign performance and identify areas for improvement.
• Leverage data and insights to make informed decisions and optimize SEO performance across all channels.

Stay Ahead of Industry Trends:

• Stay abreast of the latest SEO trends, algorithms, and best practices through continuous learning and industry research.
• Share knowledge and insights with the team to foster a culture of continuous improvement in SEO.

Ownership and Community Management:

• Tooling: Manage and optimize the SEO tool stack, ensuring efficient utilization and identifying new tools to enhance SEO performance.
• SEO Project Ownership: Take ownership of key SEO projects, from planning and execution to reporting and analysis, ensuring alignment with strategic goals.
• Collective Community Among All Markets: Foster a collaborative SEO community across all international markets, facilitating knowledge sharing, best practice implementation, and cross-market synergy.

Your Profile

• 7+ years of experience in SEO and content management, with a proven track record of success in driving organic growth.
• Strong understanding of international SEO principles and best practices.
• Experience working with GenAI technologies and understanding of GenAI search implications on SEO.
• Demonstrated expertise in constructing data-driven SEO business cases, including forecasting organic growth, quantifying potential revenue impact, and securing stakeholder buy-in for strategic initiatives.
• Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
• Experience with Jira and Confluence.
• Proven ability to thrive in agile environments, driving efficient SEO initiatives through iterative sprints, continuous improvement, and adaptive strategy adjustments.
• Excellent analytical and problem-solving skills with the ability to interpret data and draw actionable insights.
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines effectively.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Fluency in English, with additional language proficiency (German, Dutch, Spanish or Italian) a strong plus.
• Passion for the retail industry and a strong interest in digital marketing and e-commerce.

What's in it for you?

• Be part of a global digital team in Europe’s leading omnichannel retailer.
• Work on exciting digital transformation projects that shape the future of e-commerce.
• Gain exposure to multi-market operations and digital business management.
• Collaborate with talented professionals in a fast-paced, innovative environment.