Global Senior Brand Manager Mentos candies

WELCOME TO PERFETTI

A great place to work in an international environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

The Team

Our Group Commercial team based in Amsterdam is looking for a Global Senior Brand Manager for Mentos candies. The Global Senior Brand Manager works within the Global refreshment team together with Global Brand Manager, Global Senior Brand Manager and Global Marketing Manager on driving incremental growth for the Mentos Candies brand by developing new product concepts for a global roll out. In this role you work closely with the local operating companies to translate Group initiatives to local commercial success. The focus of all activities is global.

About the Role

Purpose of the position:

• Contribute to the development of the Mentos candy brand strategy and Mentos candy brand innovation plans.
• Be responsible for international new product development beginning with product brief through to launch and working closely with Group R&D, Group Packaging, Group Finance, Design agency. Focus is on profitable and global scalable NPD’s.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global developments, brand positioning and category expertise to local commercial execution.
• Support Communication / brand activation development for assigned projects working with Mentos global communication manager, global Digital Marketing and with external agencies.
• Provide compelling global sales stories in cooperation with Group Sales Trade Marketing with the aim to drive scale.
• Gather, analyse and share relevant business, market, brand and product information which could lead to new business opportunities.
• You will work closely with assigned markets to execute and implement the overall Re-freshment strategy.

What we are looking for

• Degree in Marketing, Business, or related field.
• 7+ years in brand/category marketing (FMCG experience).
• Proven expertise in (international) brand management at both Group/Corporate and local levels.
• Advanced knowledge of NPD and brand-building fundamentals.
• Is pragmatic and action-oriented attitude, ability to translate business needs into solutions.
• Sensibility for multi-cultural within a global group present in all countries.
• Team player and entrepreneurial and business driven mind-set.
• Excellent command of English; both spoken and written.

What do we offer

• A role for 40 hours per week in an international & dynamic environment.
• A good salary and a bonus scheme.
• 30 holidays annually.
• Opportunity to work hybrid: at least two days at the office, the rest can be from home.
• A Pension Scheme with the “Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie’’.
• Fun office activities.

Interested? Send us your resume and or motivation letter.