CDP and Automation Specialist

CDP and Automation Specialist

Job description

As a CDP & Automation Specialist at Small Giants, you will be responsible for:

• Setting up & optimizing campaigns: Developing and implementing automated marketing campaigns across various channels.
• Data analysis & insights: Analyzing campaign results and translating this data into actionable insights.
• Optimizing customer journeys: Creating and refining customer journeys to nurture leads and increase conversions.
• Email marketing: Designing, building, and testing email campaigns and workflows.
• Personalization: Implementing and refining personalization strategies to enhance the customer experience.
• CRM and CDP integration: Ensuring seamless integration between marketing automation tools, Customer Data Platforms, and CRM systems.
• Data modeling and segmentation: Building and managing customer segments within the CDP to execute targeted marketing campaigns.
• Privacy and compliance: Ensuring all data processing complies with relevant laws and regulations, such as GDPR and CCPA.

Requirements

Technical skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Experience with CDP platforms such as Tealium, Segment, BlueConic, or Salesforce CDP.
• Knowledge of SQL and API integrations is a plus.
• Experience with data modeling and customer segmentation within a CDP.

You're also:

• Data-driven: Understanding the importance of data and the ability to translate analyses into actionable insights.
• Privacy awareness: Understanding of privacy regulations such as GDPR and CCPA and their impact on customer data.
• Good communication skills: Fluent communication in both Dutch and English.
• Drive and curiosity: A strong desire and curiosity to continuously improve.
• Collaboration and independent work: Ability to work excellently both independently and as part of a team.
• Flexibility and creativity: Being flexible, creative, motivated, and proactively thinking along with the team.
• Experience: 2+ years of experience in marketing automation, CDP management, or a similar role is a plus.

Daily and weekly actions:

• Setting up, executing, and optimizing automated marketing campaigns.
• Improving our clients' KPIs, such as lead generation and conversion rates.
• Analyzing campaign data and generating reports.
• A/B testing of campaign elements (subject line, content, landing pages).
• Maintaining and improving the marketing automation and CDP infrastructure.
• Collaborating with the content team to create effective campaign content.
• Monitoring and optimizing email deliverability.
• Managing and improving customer segmentations within the CDP.
• Ensuring data quality and compliance with privacy regulations.
• Keeping up with the latest trends and developments in marketing automation and CDP technologies.
• Improving your skill level by experimenting, reading, studying, and collaborating with subject matter experts.

Benefits

Salary range: 4000-6000 gross per month excluding holiday allowance
30 vacation days for when you need to recharge. Flexibility: Work where and when you’re most productive. Travel perks: €0.23/km reimbursement, NS Business card, or e-bike lease. Growth opportunities: Direct mentorship and international exposure. Epic team events: Celebrate wins with a team that values fun and ambition. Tools for success: A laptop and €45/month phone allowance.

Why Small Giants?
At Small Giants, we’re building more than a company—we’re building a movement.

Our ecosystem is designed to bring people together at the intersection of culture, marketing, and technology, creating opportunities that ignite potential and inspire growth.

Together, we’re shaping the future of our labels:

• Direct Impact (Retail, e-commerce, D2C)
• Hero Hub (HR & Recruitment)
• Peak Potential (Sports & Health)
• Fast Forward (FCMG)

Your contribution will help us push boundaries, grow internationally, and achieve bold goals.
And it’s not just work—at Small Giants, we value creativity, fun, and celebrating success.

From epic team events to flexible working arrangements, you’ll feel empowered to bring your best every day.

Do you have any questions? Jeffrey Hamelink, Basecamp

jeffrey@smallgiants.nl