Paid Advertising Specialist

Paid Advertising Specialist

Wat is jouw rol?

We are seeking for a dynamic and results-driven Paid Advertising Specialist to shape our paid advertising channels and drive forward-thinking digital strategies that enhance our brand’s position in the market and shape the future of our digital campaigns. This is a unique opportunity to play a role in changing our digital landscape and helping us stay ahead. Where you are part of a team of Online Marketing specialists and directly interact with various business teams and (online) marketers around the globe. Together with the business teams you define the paid advertising approach. This should translate into performance focused online marketing campaigns to support local marketing specialists with resources and knowledge for local execution. Together with the rest of the online marketing team you ensure that local marketers have sufficient knowledge and resources to execute the digital initiatives in their countries.

Your expertise comes from online marketing, and you are responsible for leading the development and execution of paid campaigns to drive business growth and improve customer experience. You take responsibility for identifying new digital trends and digital opportunities that align with our marketing objectives.

You deal with various stakeholders such as our cluster teams and the different business teams. In this role you report to the Online Marketing Manager within Lely International.

Key responsibilities:

• Developing strategies to drive paid traffic to our digital platforms
• Develop and execute online marketing campaigns in consultation with the online manager with regard to the brand and our solutions. Support the clusters (and Lely Centers) with their online marketing campaigns focused on our solutions to stimulate sales of our products.
• Monitoring campaign results, planning and budget. Reporting relevant data and insights to clusters, department colleagues and the online manager. Ensuring clear performance insights and optimization proposals and collaborative increase performance of our online campaigns.
• Acting as a point of contact for external agencies
• Providing hands-on support to the clusters and Lely Centers with online knowledge (and where necessary implementation) based on the online policy, with the aim of enabling them to make optimal use of online marketing resources.
• Training stakeholders (clusters, department colleagues) in (basic) knowledge of paid advertisement, so that stakeholders can function as autonomously as possible.

Wat is jouw ervaring?

We are looking for a proactive and result-oriented specialist with a passion for online marketing who wants to contribute to a sustainable, profitable and enjoyable future in farming. Further:

• Proven experience as an paid advertising specialist or similar role in a digital marketing environment
• Having a minimum of 4 years' experience with managing, executing paid advertising activities
• Proven experience in working within paid advertising channels such as PPC, social media and display
• Strong analytical skills with the ability to interpret data, identify insights, and make data-driven decisions.
• Ability to think outside of the box and bring creative ideas
• Eager to learn and strive for the best possible results
• Excellent communication and presentation skills with fluency in English. You are currently living in the Netherlands with a valid work permit.

Wat bieden wij jou?

• Working in an international environment at one of the most innovative organizations in the Netherlands;
• Working at the modern Lely Campus in Maassluis;
• Excellent working conditions, including 27 vacation days & 13 scheduled days off;
• A salary scale ranging from 3950 to 5000 euros gross per month based on knowledge and experience, with an additional 8% holiday allowance.
• An open working environment including flexible working hours and opportunities to work from home (minimum three days in the office and maximum two days at home)
• Freedom in organizing your own work;
• Good environment for personal development & growth;
• Our Lely Academy with a range of different training courses;
• #FitatLely program with our own Lely Gym where you can exercise for free, (online) sports lessons, masterclasses about working from home and other activities in the field of Body, Mind or Food.

Over Lely

A sustainable, profitable, and enjoyable future for dairy farmers by combining robotics, engineering, and farming expertise. That's what we believe in.

It all began 75 years ago with a dream of two brothers in Maassluis. Since then, we have been an innovative leader in automated systems for dairy farmers worldwide. With 2,500 specialized professionals, we constantly strive towards new agricultural revolutions. We operate not only from our Campus in Maassluis (the building with the highest sustainability performance in the Netherlands) but also from other international locations. Together, our aim is to make dairy farming interesting for the next generation.