eCommerce Specialist (maternity cover)

eCommerce Specialist (maternity cover)

Overview

As an Ecommerce Specialist, you'll be pivotal in optimizing our direct online sales channels. Your focus will include enhancing product listings, implementing GTM (Go-To-Market) strategies on site, monitoring and improving SEO (Search Engine Optimization) performance, analyzing website performance, and collaborating with cross-functional teams to drive e-commerce success.

What You'll Do

Product Listing Optimization:

• Develop and maintain engaging product listings across e-commerce platforms.
• Ensure accuracy of product details, images, and pricing.
• Strategize listing optimization for improved search visibility and conversion rates by using tools such as Algolia, Contentsquare and Salesforce Commerce Cloud.

Cross-functional Collaboration:

• Collaborate closely with global and local marketing, merchandising, and IT teams to align ecommerce initiatives with overall business goals.
• Communicate effectively across departments to drive synergy and maximize results.
• Support cross-functional projects aimed at enhancing the e-commerce ecosystem.

GTM:

• Assist in developing and executing GTM plans for product launches and promotions.
• Coordinate with marketing and merchandising teams to ensure effective GTM implementation.
• Monitor GTM performance metrics and adjust strategies as needed.

Website Analysis and Reporting:

• Analyze website traffic and user behavior using analytics tools such as Adobe Analytics, Power BI and Contentsquare.
• Generate reports on key performance indicators (KPIs) such as traffic sources, conversion rates, and revenue.
• Utilize insights to optimize website performance and user experience.

SEO Implementation:

• Execute SEO strategies to enhance organic search rankings and drive website traffic.
• Conduct keyword research and optimize on-page content accordingly.
• Monitor SEO performance and make recommendations for continuous improvement.

Product Management:

• Assist in monitoring and managing NPI process to guarantee product availability throughout the different seasons.
• Check and update product attributes, prices and availability within Salesforce Commerce Cloud.

What You'll Bring to the Table

• Education: Bachelor's degree in Marketing, Business Administration, E-Commerce, or related field.
• Experience: At least 1 year of experience in e-commerce, GTM strategies, SEO, or related roles.
• Strong interest in ecommerce platforms (e.g. Salesforce) and CMS.
• Solid understanding of GTM strategies and their application in ecommerce.
• Familiarity with SEO best practices and tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication, collaboration, and project management skills.
• Detail-oriented with the ability to manage multiple tasks effectively.

Knowledge of tools:

• Salesforce Commerce Cloud
• ContentStack
• Algolia
• Optimizely
• Contentsquare
• Adobe Analytics

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.