Brand & Trade Marketing Manager

Brand & Trade Marketing Manager

Job description

Are you both commercially driven and brand-savvy? Do you have the ability to execute impactful brand campaigns and a strong understanding of trade marketing? Are you experienced in leading teams while balancing the commercial and creative aspects of marketing? If so, this role is for you. 😊

As our Brand & Trade Marketing Manager, you will drive both our brand initiatives and trade marketing efforts. You will be responsible for planning and executing strategic branding campaigns across various channels, including digital, print media, ATL, social, and content. You will also oversee trade marketing collaborations with suppliers and partners, ensuring that all campaigns contribute to both commercial and brand objectives.

This role requires a strong commercial mindset first, with a creative touch. Please go over the description of the role.

You will lead a team of creative and content professionals, guiding them to deliver campaigns that drive sales, enhance brand awareness, and strengthen our market position in the Home & Living industry. You will work closely with the Category Managers, who are ultimately responsible for the commercial objectives.

About fonQ

fonQ is the online Home & Living specialist in the Netherlands and Flanders. We're not just about selling products; we're about creating exceptional experiences for our customers. With our extensive assortment, inspiration, and excellent service, we make shopping in the Home & Living category fun and easy. We believe in innovation, creativity, and a passion for exceeding expectations. We're on the lookout for talented individuals who share our vision and drive to revolutionize the world of online shopping in Home & Living.

What You Will Do

• Develop and manage the annual and monthly plans based on budgets for brand and trade marketing efforts that contribute to commercial objectives

• Manage brand collaborations by working with external media partners (print, TV, social, etc.) to create impactful branding campaigns

• Lead trade marketing initiatives, building and maintaining strong relationships with suppliers, partners, and internal category managers to develop effective co-branded marketing campaigns

• Oversee content and social media marketing, ensuring it aligns with brand positioning and drives engagement and sales

• Position fonQ as a premium marketing and sales channel with external partners and proactively close additional marketing deals

• Ensure seamless communication with suppliers and internal teams (marketing, category management, and e-commerce) to ensure perfect follow-up and delivery of materials

• Identify growth opportunities for suppliers and partners and translate these into concrete campaigns

• Analyze campaign performance using sales and customer data, continuously optimizing marketing efforts to maximize impact

Job requirements

Who You Are

• HBO/WO working and thinking level, preferably in marketing, business, or a related field.

• 7+ years of relevant experience in marketing, with a strong mix of brand marketing and trade marketing

• A strong understanding of the Dutch media market. Experience specific to home & living is a big plus

• Experience in executing branding campaigns across multiple channels (Print, social, content, ATL, etc.)

• Strong commercial mindset with a data-driven approach to marketing

• Proven ability to lead and develop teams

• Excellent communication and stakeholder management skills

• Fluent in both Dutch and English

What we offer you:

• Competitive salary and 8% holiday pay

• 25 vacation days (and the possibility to buy extra days)

• Travel expenses, telecommuting, and pension scheme

• 20% discount on the fonQ assortment

• Sports with discounts at OneFit

• Daily attractively priced fresh lunch in our lunchroom with a rooftop terrace

• Space for new ideas and initiatives, regardless of your role

• Last but not least: A fun, informal working atmosphere with friendly colleagues and fonQy events such as a BBQ on the rooftop, sport events, and the well-known fonQ parties.