Country Director, Netherlands

Country Director, Netherlands

At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.

The Role

As a Country Director, you will lead the Dutch Business-to-Parking-Operator commercial organization and oversee the business results of the Dutch organization. This role will be leading this region through continuous change which will ultimately drive us towards our global vision of making cities more liveable. This role plays a vital part in our Global Leadership Team, and reports into the Regional Director of the Nordics and Netherlands.

As Country Director, you'll lead the Dutch commercial Business-to-Parking-Operator (Distribution) organisation where you'll manage a team of account managers to jointly drive revenue growth, of both SaaS and transactional hardware sales. This commercial role involves analysing the local context, identifying opportunities and challenges, and creating and executing plans to address them. You will build and maintain strong relationships with key stakeholders, such as government officials, partner organisations, local communities and other customers such as public and private parking operators. To deliver on your strategy, you'll closely collaborate with senior leadership from supporting and partnering functions in the Netherlands as we work in a matrix organisation.

In your role of overseeing the Dutch business, you are responsible for the results of the whole team. You will be responsible for developing and implementing strategies to achieve organisational goals and objectives. You'll join a global network of peers, who closely work together virtually in achieving commercial targets and leading according to our values. EasyPark Group is a value-driven organisation, and the Country Director must lead by example, providing leadership and guidance to the organisation's staff in the country. As such, you will lead the Dutch leadership team (who may or may not report directly to you) and you will lead the larger team through transitions in times of change.

You will contribute & make an impact through:

• Gaining deep knowledge of the Dutch parking market, including B2B and B2C competitors, and overseeing all players in the parking and mobility value chain.
• Managing the country's sales budget, ensuring efficient resource allocation.
• Collaborating with other departments to align goals and strategies.
• Leading and motivating the account management team to meet or exceed targets.
• Setting performance goals, conducting evaluations, and providing coaching for continuous improvement.
• Representing the organisation in meetings, negotiations, and events, and establishing partnerships.
• Acting as EasyPark’s spokesperson to the press and consumer organizations in the Netherlands.
• Additionally, you will collaborate closely with other country directors and colleagues across functions (e.g., Product & Technology, Legal, Finance) to contribute to the region’s successes.

About you

We don’t know you yet, but you might recognize yourself in the following:

• You value relationships and are constantly working on building stronger ones, both internally and externally.
• You have positive energy and you lead by example with high empathy and emotional intelligence.

• Strong leadership and team management abilities
• Excellent strategic thinking and problem-solving skills
• Strong negotiation, communication, and interpersonal skills
• Ability to manage complex partner relationships and drive business development initiatives.
• Ability to drive internal and navigate external change and business transformation.
• Ability to analyse and leverage data for decision making and prioritisation, using tools such as Looker, Power BI or Qlik.
• Strong collaborations and influencing skills to partner with internal functions.

Your background

We don’t think one size fits all, but a successful candidate might have the following:

• Academic degree in Business, Marketing, Sales, or a related field.
• Fluent in Dutch and excellent knowledge of English, both verbally and in writing.
• Significant (10+ years) experience in B2B sales and/or sales to governmental bodies.
• Significant (10+ years) experience leading teams.
• Significant experience in multinational organisations, interfacing with groups across geographies.
• Experience working in a matrix organisation, where you may not be the final decision maker and you influence others.
• Proven track record of achieving revenue targets and driving growth in a competitive market, with a commercial mindset
• Experience working in the Tech sector with a deep understanding of local market dynamics, e.g. software sales, digital marketplace, public procurement and/or app sales

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.

About EasyPark Group

EasyPark Group is a global mobility platform with a vision to make cities more livable. Present in over 6,000 cities across more than 80 countries, the company simplifies parking and mobility worldwide. In 2024, EasyPark Group was recognized as one of Europe’s fastest-growing businesses by Financial Times and Statista. Together, the group is uniquely equipped to support cities’ distinct needs with proven mobility solutions, and to create a global leading mobility platform where technology, data, insights, payments and user-choice make urban life easier for everyone.