Data Analyst (Marketing)

Join TicketSwap's Mission

TicketSwap is on a mission to become the world’s favorite marketplace to safely buy and sell tickets. With over 15 million fans across 36 countries, we’re building a platform that fans love and trust. As we expand and innovate, we’re tackling exciting challenges – from enhancing our fan experience to scaling our platform globally.

Driven by our passion for technology and live events, we are always looking for talented, data-driven individuals to help us shape the future of fan experiences. At TicketSwap, our fans are at the heart of everything we do, and we’re on the hunt for a data-savvy, organized, and proactive Data Analyst to support mainly our Performance Marketing and CRM efforts.

Are you ready to help elevate TicketSwap as the go-to destination for fans worldwide? Read on to find out more! 👇

What you can expect from the work

Based in Amsterdam working from our HQ, you will:

• Analyze the performance of paid campaigns across channels like Google Ads, Meta, Tiktok, Snapchat and more.
• Measure and optimize the ROI of online and offline advertising initiatives.
• Monitor and report on budget allocation, campaign performance, and ad effectiveness.

CRM and Retention Insights:

• Collaborate with the CRM team to analyze customer segmentation, retention strategies, and engagement patterns.
• Identify data-driven opportunities to improve customer activation and retention across all stages of the lifecycle.

Cross-Team Collaboration:

• Work closely with marketing, analytics, and product teams to understand business needs and translate them into actionable insights.
• Help prioritize and execute growth initiatives using data-backed recommendations.

KPI Reporting & Dashboards:

• Develop and maintain dashboards to track critical metrics, including conversion rates, customer acquisition costs, and website/app traffic.
• Regularly report on marketing and CRM KPIs to guide strategy and execution.

About you

• You are based in The Netherlands, are an EU resident, or have an existing visa to work here. A relocation package is not provided.

Educational Background:

• A Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or a related field.

Professional Experience:

• 2/3 years of experience in marketing, business, or product analytics, ideally in a fast-paced environment, marketplace experience is a huge plus.
• Hands-on experience with analytics tools, including SQL and large datasets.
• Hands-on experience with DBT or equivalent tool for data transformation

Technical Skills:

• Proficiency in data visualization tools like Looker, Power BI, Tableau, or Data Studio.
• Knowledge of statistical and data modeling tools (Python is a strong plus).
• Hands on experience with multi touch attribution models (Nice to have).

Marketing Knowledge:

• Familiarity with CRM data analysis and customer journey optimization.
• Experience with ad platforms like Facebook Business Manager, Google Ads, or DV360.
• Knowledge of CDPs or DMPs (e.g., Segment, Rudderstack) is an advantage.

Soft Skills:

• Exceptional attention to detail and problem-solving abilities.
• Proven ability to work independently and proactively engage stakeholders.
• Strong organizational skills with the ability to manage multiple projects simultaneously.