Senior Activation Specialist

Activation Specialist

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.              

As our Senior Activation Specialist in the Benelux Marketing team, you will play an important role in building and executing impactful local market activation plans. You’ll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification. 

Our perfect fit.                

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.  

Does this sound like you?                 

• You’re a leader. You can connect with and motivate team members.
• You’re organised. You pay attention to detail and have a first time-right mentality but are pragmatic when required.
• You’re knowledgeable. You have experience and an active interest in new developments.
• You’re strong-willed. You thrive when presented with problem-solving opportunities.
• You’re thorough. You pride yourself on your accurate and careful approach.     

How you’ll help us.                 

Based at our EMEA Headquarters, just outside of Amsterdam, Netherlands, you will be reporting to the Marketing Manager, and as part of the role, you’ll:

• Develop and execute a localised strategy that aligns with business and brand objectives for the Benelux region.
• Manage relationships with athletes and the Dutch and Belgian Athletics federations, acting as the liaison with the AEB Sports Marketing team.
• Lead the planning and execution of high-impact local events, such as the NN Marathon Rotterdam, ensuring seamless delivery and brand visibility.
• Coordinate Sports Marketing activities with Digital, PR, and Trade Marketing to create cohesive, preference-driving campaigns.
• Maximise the impact of key local assets, including federations, events, and athletes, by integrating them into activation plans that drive trial and engagement.
• Analyse and report on campaign performance, delivering after-action reviews and actionable insights to improve future initiatives.
• Manage interactions with local PR agencies to ensure consistent messaging, broad amplification of our brand and product stories, and reviews and recommendations.
• Identify and collaborate with potential partners to develop activations that build brand preference and foster community engagement.

More about you.     

• Three to five years of experience in Sports Marketing, PR, or related fields.
• Project management skills, with the ability to balance multiple priorities.
• An understanding of the Benelux market and its unique dynamics.
• Exceptional communication and relationship-building skills.
• A results-driven mindset, with a focus on delivering measurable impact.

How we’ll help you.                 

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.                 

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.                 
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.                 
• Runkeeper Go™ app. Free premium subscription to our running app.                 
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.                 
• OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.                 
• Free running club. Join our beginners or intermediate groups for a weekly running session.               

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.                 

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.                 

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.