Digital Marketing Manager, Employer and Talent Branding

Wolters Kluwer is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. The Company serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 22,000 people worldwide. Every day, our customers make critical decisions to help save lives, improve the way they do business, and build better judicial and regulatory systems. Wolters Kluwer is committed to building its brand recognition around expert solutions, and raising awareness with customers, talent, media, and other audiences. For that, we deploy distinctive talent brand campaigns leveraging our Colleague Experience Promise (EVP) Be the difference.

Basic Function

Our Global Branding, Digital Marketing & External Communications team is looking for a skilled Digital Marketing Manager, a marketeer with a passion for building brand recognition with key talent. This full-time role reports into the Associate Director Global Brand. The Global Branding, Digital Marketing & External Communications team is responsible for driving brand awareness and lead generation while working closely with other teams across our enterprise. The right person plays a key role in supporting the global team in all aspects of communications and engagement with external prospects, candidates, and new hires using all digital platforms to promote the Wolters Kluwer Employer Brand, enabling us to become top of mind with prospective talent. If this applies to you, then we would like to get in touch with you.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build, maintain, and constantly optimize a consistent message about the employee experience and what prospective talent can expect when working for Wolters Kluwer and our power brands.
• Create content leveraging the employees’ voice and experience.
• Support Employer & Talent Brand campaign orchestration; both sponsored and organic across all digital platforms, using our Colleague Experience Promise Be the difference.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize future campaigns.
• Maintain internal Colleague Experience Promise platform.
• Manage the company’s talent community, including creation and deployment of talent newsletter. Seek opportunities to segment and optimize engagement.
• Establish Wolters Kluwer’s alumni network.
• Special projects as appropriate and upon request.

JOB QUALIFICATIONS

Education
Bachelor’s degree in Marketing, Communication, or a related field.

Experience
3-7 years of experience in Marketing or Communications, preferably in an international environment.

Skills and Competencies

• Demonstrated experience in campaign development and management.
• In-depth knowledge of various social media platforms and their respective best practices; familiarity with digital marketing techniques.
• Experience with marketing automation tools and CRM systems.
• Ability to work collaboratively across departments.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills, native or near native English.
• Continuously looks for improvements, has a detail oriented approach to work.

This is a hybrid role with a requirement of being in Alphen office a minimum of 8 days a month, innovating and working together in a growing team.

If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics.

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.