CRO Lead

This role will be part of our Experience & Technology team. We combine our skills in developing future-ready digital touchpoints with our expertise in creating beautiful and data-driven designs to deliver exceptional and engaging experiences that build lasting relationships with our clients like Gant, Inter Milan, bol.com, and Just Eat Takeaway. 😊

JOB PURPOSE

We are looking for an eager Conversion Optimisation team lead who can drive the CRO team to make a major impact in projects for our clients.

KEY RESPONSIBILITIES

As a CRO Team Lead, you are an absolute expert when it comes to Conversion Rate Optimisation. You act as an adviser for our clients from operational optimisation workstreams towards strategic and data-driven (re)design projects.

You are equipped to build and guide our CRO team, as part of our UX design department. Besides coaching and team management, this means that you are happy to join and run (CRO) pitches and create new CRO service offerings for our existing clients. Based on data analysis, experience and upcoming trends/innovations, you are capable of providing our clients, (UX) teams and CRO colleagues with proper advice on which optimisation steps to take.

Next to this strategic work, you are also experienced with the hands-on CRO work and you like to map out problems and opportunities based on data, validate ideas through qualitative and quantitative research, and (AB)test the best possible solutions. You will improve the overall conversion rates across a number of our key clients’ websites together with our design and development teams. You’ll be responsible for identifying a website’s key conversion points and building a roadmap of A/B and personalisation tests to increase conversion rates further.

WHAT WE ARE LOOKING FOR

• An entrepreneurial person that is keen to build and bring our CRO team to the next maturity level.
• Has an intrinsic drive to constantly make things better, more efficient or more effective;
• Has people skills and is a coach and advisor to the team members and strategic partner for management;
• Agency mindset and experience; knows how to initiate improvements and new approaches within client teams;
• Has at least 5+ years of experience in conversion rate optimisation, UX and/or the psychology behind digital interfaces;
• Has experience with a couple of most used Analytics and CRO tooling is a must (among others; GA4, ContentSquare, Adobe Analytics, Hotjar, Optimizely, Convert, VWO, ABtasty, Airtable, etc)
• Brings solid communication and presentation skills and feels comfortable interacting with various interdisciplinary stakeholders, both internally and at the client;

WE OFFER

• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• The choice to work where you are most productive: whether that is in one of our offices, or abroad for 13 weeks a year. Rather work from home? No problem! We’ll provide you with the best of class materials, such as a high-quality laptop, monitor, work phone and the necessary furniture.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle-free commutes with an NS Business Card.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.