Nutrition Holistic Media Manager

UNILEVER IS CURRENTLY HIRING FOR A HOLISTIC MEDIA MANAGER – BUSINESS GROUP FOODS

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 🌍

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE:

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are excited about driving the Global Foods Media Strategy, then this role is just for you!

Unilever is on target to achieve the huge ambition to double the size of its Business Group business, whilst doing what is right for consumers, community, and the environment. To remain on track, we must reach the right audiences as a priority by creating robust strategies that enable holistic media planning and facilitate authentic and relevant brand communications, to drive Unmissable Brand Superiority (UBS) and growth.

The Media Team is part of the Foods Business Group Digital Marketing, Media, and dCommerce team (DMC) and is critical for creating value from media investments through innovation, creativity, collaboration, strategic development, and flawless execution of plans. The Holistic Media Manager leads the development of long-term strategy and integrated planning for our Foods Power brands (Knorr & Hellmann’s).

Social First is at the heart of our new strategies and is an important strategic growth lever. The role strongly supports the Social First agenda and includes the development of robust, holistic Social-Rich channel plans, based on multiple sources of relevant, insightful data to enable our brands to be at the forefront of Culture that Converts, with the aim of generating brand growth by driving UBS.

The Holistic Media Manager drives the development and deployment of effective brand communications to reach the right audiences and identified brand world communities with the right number of audiences, whether using digital, social, retail, or offline media.

Fostering a close collaborative relationship with internal and external stakeholders, all of whom are focused on achieving the targets set, is key to being successful in this role.

KEY RESPONSIBILITIES:

• Collaborate with Business Group power brand teams, agencies, and other internal stakeholders to develop communications plans – key planning outputs being delivery of Brand Engagement Architectures (BEAs) and Strategic Media Models designed to fuel Business Group brand UBS.

• Drive the development of Business Group channel strategies to increase brand memorability, presence, and meaningful difference to unlock growth, by working closely with Business Group Brand teams and agencies.

• Manage media agency and media vendors/partners to ensure that the Business Group strategic media outputs meet the brief and are of value to both the Business Group and Local teams.

• Work closely with agencies to embed best-in-class media thinking into Unilever’s brand growth plans, through the design of Strategic Media Models, doing so by providing clear direction for agencies.

• Challenge ideas in the Strategic Media Models, Brand Experience Toolkits, and general strategy to ensure they are robust before the recommendations are summarised within the final draft of the Brand Strategic Plan.

• Ensure Strategic Media Models, BEAs, and best-in-class comms planning consistently forms the basis from which to establish Brand Experience Toolkits.

• Drive innovation in long-term brand strategy and short-term projects to identify new sources of growth.

• Work closely with Business Unit media teams and agencies to drive Business Group best practice in initiatives and land communication plans.

• Undertakes analytics on both Foods and competitive data sets for Business Group teams, to formulate Business Group strategies and inform discussions with the local market.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:

• At least 7 years of previous experience in media, marketing, or digital required.

• Experience with large and small-sized brands and various business models preferred.

• Experience of working at a regional/local or category level also desirable.

• Strong digital know-how and experience preferred.

SKILLS:

• Media Strategy & Planning

• Strategic Partnerships

• Media Targeting, Buying and Testing

• Influencer, Creator, and Agency Partnerships

LEADERSHIP:

• You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks, and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers, or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products.

• My Fitness Plan (reduction on your Fitness Subscription).

• Home work allowance

• Company laptop and mobile phone

• Green Mobility Policy.