UX Copywriter

Join us at Barclays as a UX Copywriter, where you will create best in class user experiences that are aligned to customer needs and drive optimal commercial and customer outcomes. Creating products and journeys that meet customers informational, functional, and emotional needs.

To be successful as UX Copywriter you should have experience with:

• Deliver designs for digital experiences, focused on user needs, for delivery within agreed quality, time, and cost constraints.
• Lead and execute the UCD process from start to finish including, as appropriate, the delivery of personas, user journeys, sketches, wireframes, and interactive prototypes.
• Work closely with stakeholders and product owners to explore and understand their business outcomes and produce concepts and designs that deliver those outcomes.

Some other highly valued skills may include:

• Facilitate and lead workshops, presentations and walkthrough sessions as required to explore business requirements, promote shared understanding, stakeholder buy in and acceptance of work.
• Identify and implement process improvements within the team.
• Ensure all outputs adhere to all relevant policies and standards e.g. channel, accessibility, brand, design language.
• Proficient in popular UX software such as Figma, Adobe XD, Sketch etc.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To create best in class user experiences that are aligned to customer needs and drive optimal commercial and customer outcomes. Creating products and journeys that meet customers informational, functional and emotional needs.

Accountabilities

• Conceptualisation, design and implementation of user-centric digital banking products and experiences, ensuring alignment with customer needs, industry best practices and business objectives. Monitoring impact of design post launch through relevant CX metrics.
• Collaboration with cross-functional teams including product managers, developers, business analysts to translate business requirements into compelling user experiences. Efficiently communicate design rationale and advocate for user-centred design principles. Advocate and champion Design Principles within the organisation.
• Development of interactive prototypes and wireframes to visualise design concepts and validate solutions. Iterate designs based on feedback, incorporating changing technical and business requirements and user feedback.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product. Securing governance oversite and providing design assurance.
• User research, usability testing and data analysis to gather insights in user behaviour, preferences and pain points. Utilise findings to inform design decisions and enhance the over user experience and translate these into commercial and customer outcomes.
• Stay abreast of emerging trends, technologies and design tools within the fintech and banking industry. Proactively identify opportunities for innovation and improvement in product design processes, tools and methodologies.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialization to complete assignments. They will identify new directions for assignments and/or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.