First Gen: Food Brand Marketing Intern 2025

Getting to Know PepsiCo

Lay’s, Pepsi Zero, Quaker, Cheetos, 7Up, Doritos, sounds tasty and great fun right 😎?! That’s also what an internship at PepsiCo is! Joining a crispy team with salted opinion where going the extra mile and vibrant thinking are encouraged. Be bold, find your spark and taste one of our internships!

First Gen Internship

Graduated or finishing up the last leads? Excited to finally make an impact 🤞 and work with fantastic and tasty brands? Totally in the mood for the kickoff of your career within the most dynamic and vibrant sector: FMCG?! What are you waiting for, you won’t get bored 😅!

Every 6 months PepsiCo Northern Europe is looking for YOU – the greatest young talent. What is it exactly?! Well, in short, you will be full-time occupied with marketing-related projects, responsibilities, and learnings we will offer you. Indeed, not only on-the-job learning but we will also develop you into a true professional. What does that mean? Mentoring sessions, a buddy program, skills training, consistent feedback, no kidding, you will rock 🤟.

Whoever you are (sparkly, salty, spicy, the flavour to our Lay’s or the bubbles for our Sodastream), you are more than welcome within our international, diverse, and inclusive culture 🧑🦽 🧕 🧔♂️♀️!

And don’t worry, you will not be alone in this amazing story, you will be together with 30 other PepsiCo lovers to enjoy our FIRST GEN ride 🥳! A brand marketing internship, sounds like your can of Pepsi?! Then free up your agenda 📖 from 27 January 2025.

Job Perks That'll Rock Your World

• 🤑 This internship pays you €550 every month, plus travel reimbursement!
• ✈️ Your holidays are sorted!
• 🕒 Flex your hours – One of the best things about working for PepsiCo is our flexibility. Whether training for the next marathon 🏃 or just a night owl 🦉 or early bird, you decide how you divide your day.
• 🎉 Flex Friday: Get Friday afternoons off by putting in an extra hour during the rest of the week.
• 🤝 Monthly office vibes: Don't miss out on our office events and activities!

Responsibilities

What you will learn as a brand marketing intern:

1. Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched!
2. Project planning and cross-functional stakeholder management.
3. You will work closely with external agencies, from briefing to plan execution, e.g., influencer agencies, artwork agencies, sampling agencies, digital agencies, and media agencies.
4. You’ll be able to manage your own marketing projects, from website, giveaways, and sampling to brand and performance tracking.
5. After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.

In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

Qualifications

1. You confidently take initiative and start your own projects, and you see every new task as a great opportunity to learn.
2. You’re organized while balancing different projects running simultaneously and have a result-oriented focus.
3. You have a passion for the food and FMCG industry.
4. You are a bachelor’s/master’s student or recent graduate focused on business/marketing.
5. You are fluent in Dutch and English (good knowledge of French is a bonus).
6. You are able to come to our offices in Utrecht three days a week.

Your Recruitment Journey

1. Phone screening by one of our fantastic recruiters 📞
2. Interview at our new office 🏢
3. Offer: you are hired! ✍️
4. Welcome at PepsiCo! 🤩

PepsiCo in a Nutshell

Our vision? We're all about being the global leader in Beverages and Convenient Foods, and we're doing it with the power of pep+. Pep+ is our game-changing strategy that's all about putting sustainability and our incredible team at the core of how we create value and drive growth. We're all about staying within our planet's boundaries and igniting positive transformations for the world and its people.

Want more info? Check out www.pepsico.com. 🌍🚀