Programmatic Advertising Consultant

Senior Programmatic Advertising Consultant

The Netherlands, hybrid

Digital Marketing at DEPT®:

• A group of analytical and performance-driven colleagues that will feel like friends in no-time;
• Good vibes: we’re trusting and believe in creative freedom and autonomy;
• If you grow, we grow. That’s why we’ll cheer you on [and support you] with personal coaching, a development plan and budget;
• Projects that work for you as well as the other way around. From short and snappy to more in-depth: whatever fits your ambition;
• Clients that will make you feel like a proud ambassador, like Smart, Netflix, Foot Locker & Philips.
• Best of both worlds: the pros of an international leading agency with the energy of your next door agency.

JOB PURPOSE

The Programmatic team is part of Digital Marketing at DEPT® NL. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. As a senior you challenge the team members and support them to get the best out of themselves in terms of their professional career and growth as well as deliverables for the clients.

We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns (both local & global) across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and leading programmatic best practices within the team.

The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.

KEY RESPONSIBILITIES

• Participate in pitches from a programmatic point of view.
• Stay up to date with current trends, developments and opportunities that add value for the customer and are critical of the work we deliver.
• Devise solid strategies and turn them into best in class tactics for great clients.
• With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client’s objectives.
• You translate the results into insights, advice and new plans that you can present clearly at every level.
• Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
• Analyze campaign data to provide insights and recommendations to clients
• Deliver and present work with data-driven insight and analytics both internally and externally.

WHAT WE ARE LOOKING FOR

• Fluent in both Dutch & English
• Extensive relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics
• Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
• Strong analytical skills and ability to provide insights and recommendations based on data
• Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
• Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels
• Excellent written and verbal communication skills (English is required, Dutch is preferred)

WE OFFER

• The choice to work where you are most productive: whether that is in one of our offices, or abroad for 13 weeks a year. Rather work from home? No problem! We’ll provide you with the best of class materials, such as a high-quality laptop, monitor, work phone and the necessary furniture.
• Everything to focus on your health: from free bootcamp to yoga lessons, mindfulness sessions, mental health services, serious discounts on sport memberships, healthy lunches at the office, and above all: a safe work environment.
• Great fringe benefits; use of OV-bikes, an NS Business Card and many other goodies.
• A reputation for doing good. DEPT® has been named a Great Place To Work in 2023 – in the Netherlands and has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.