PR Specialist

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

PR Specialist Position

The PR Specialist reports directly to the PR Section Manager.

The PR Specialist is responsible for building the brand and driving sales in the local market by working closely with the Marketing Communication Manager and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network.

Responsibilities

• Execute communications and PR campaigns to enhance brand visibility and market presence in Europe.
• Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
• Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels, develop media resources, and ensure consistent visibility of the brand and product stories.
• Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
• Actively engage in and collaborate on European PR events and activities as needed, ensuring the brand's presence and positive reception.
• Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.

Key Results

• Deliver high-quality PR content
• Enhance media engagement
• Boost media publicity and brand awareness
• Efficient campaign execution
• Achieve commercial goals

Your Profile

• University Degree in Communications, Media Studies, or Marketing, Public Relations
• Solid Experience in the Automotive industry or Branded Public Relations field
• 3+ years of experience in roles related to PR & Communications in the Automotive business
• Excellent Digital Tools knowledge
• Customer-oriented mindset
• Excellent cross-culture communications and interpersonal skills
• Able to prioritize and work proactively with efficient time management skills
• Resilient and open-minded
• Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results
• Effective and eloquent communicator in English and Chinese is mandatory (Other European languages would be a plus)
• Connected with our Mission and a more sustainable Future
• Has right-to-work in the U.K.

We Offer

• Performance and experience-based competitive remuneration (quarterly paid bonus)
• 25 holidays + UK Public holidays
• Car Salary Sacrifice Scheme
• Department & company wide teambuilding events
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏