UX Copywriter

Join Barclays as a UX Copywriter where you’ll play a key role in designing banking experiences for Barclays customers of the future. Your role will be based within Barclays Insight and Experience Design (BiXD); a bank-wide multidisciplinary design team with research, copy, UX/UI skills. You'll collaborate closely with cross-functional teams to craft seamless journeys for our ambitious 2025 roadmap. Your expertise will also be instrumental in shaping AI-driven initiatives, particularly in enhancing chatbot UX.

To be successful as a UX Copywriter, you will need the following:

• Several years’ experience as an innovative go-to copy expert in a fast-paced business environment; you’ll have worked across multiple projects to produce high quality, consistent content outputs.
• An ability to take on and solve complex problems creatively and communicate solutions clearly.
• A background in providing copywriting and editing expertise for a range of digital projects across different channels, for example: portals, software tools, web, dashboards, and mobile.
• An ability to work collaboratively and iteratively within a multidisciplinary design team including UX/UI and research, to produce world-class customer journeys.
• Experience of managing a range of senior stakeholders, collating and responding to content feedback, and achieving bulletproof copy sign off.

Some other highly valued skills may include:

• Previous experience of working within a large matrix organisation with customer service and support models or an Agile methodology.
• Knowledge of the growing impact of AI and how it can be applied appropriately to develop great customer experiences.
• Confidently promoting and demonstrating a customer-centric approach to design solutions.
• Has experience or interest in the practical application of psychology to design outputs.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.

Purpose of the role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content.

Accountabilities

• Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.

Assistant Vice President Expectations

• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices (in other areas, teams, companies, etc.) to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.