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Richard Edelman / August 23, 2019
Today we are one of 34 companies whose top executives are at the Élysée Palace in Paris with French President Emmanuel Macron to sign the Business for Inclusive Growth commitment. Marion Darrieutort, GM of our Paris office, will represent our firm. There are three fundamental pillars of this coalition: Advancing Human Rights via direct operations and supply chains; Building Inclusive Workplaces through good jobs with decent wages and diversity; and Strengthening Inclusion in Company Value Chains by expanding access to affordable products and services while supporting training for vulnerable groups. The member companies pledge to drive transformation in a measurable way, by building and scaling models for inclusive growth. Companies signing on to the project include Mars, L'Oréal and BNP.
This commitment is a necessary complement to the Business Roundtable’s announcement earlier this week that it was redefining the purpose of a corporation, pledging that its members will consider a stakeholder model that aims for positive outcomes for employees, customers, communities, suppliers and shareholders. The difference is that the Business for Inclusive Growth initiative considers an inside-out model as the best means of delivering a fair outcome for all. Starting at the enterprise level with well-paid jobs, continuous training to up-skill workers and envisaging products that are priced within reach of the lowest economic echelon, the commitment will see the advantages of capitalism delivered to all.
What can Edelman, as the first communications company that will sign the pledge, do to meet the Inclusive Growth commitment:
Perhaps our most important commitment is to continue the Edelman Trust Barometer, now entering its 20th year. The Trust Barometer has become a valued indicator on changing trust in society and supports and encourages institutions to embrace change that fosters trust. In a time when employers are the most trusted institution and CEOs are expected to lead the discussion on societal issues, we provide the intellectual basis for this new level of advocacy. Given the rising tide of populism and nationalism, plus inevitable disruption from the Fourth Industrial Revolution, the Business for Inclusive Growth Commitment is an urgent step to regain trust in capitalism as the best system.
Richard Edelman is President and CEO.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.
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