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Damen’s Marketing department is seeking a motivated Bachelor/Master student to help further define the profiles of our customers for each of our Product Market Combinations (PMCs), including Tugs, Ferries, Offshore, Defence & Security, and Dredging. Your research as an intern will enable us to better focus on our marketing, communication, and sales activities.
We have segmented our products and marketing efforts into PMCs. Understanding customer interactions and needs allows us to be more customer-centric, leading to higher satisfaction and loyalty. Our goal is to define customer group profiles involved in these PMCs.
As part of the Damen Marketing department, based in Gorinchem, you will work within the Customer Experience team. This team supports marketing and digital sales processes within Damen’s IT landscape and architecture, focusing on customer-facing applications such as websites, the MyDamen portal, and CRM systems. You will work closely with the Customer Journey Specialist.
Your main responsibility will be conducting comprehensive internal and external research to identify and define customer/client segments for each of our seven PMCs. This is a great opportunity for a student looking to develop a graduation research project focused on understanding our customers more effectively.
By the end of your internship, you will deliver and present a comprehensive overview of the customer segments for each PMC to the Marketing Business Partners and Sales Directors.
At least several skills/experiences from the following list are required to be considered:
An internship/graduation fee and travel allowance for the assignment duration, a pleasant and dynamic international work environment with an informal atmosphere and office snacks, and academic-level mentoring throughout the internship.
We verbinden de maritieme en offshore wereld voor duurzame oplossingen. Daarom werkt de maritieme en offshore energie sector steeds meer aan het ontwikkelen en implementeren van duurzame oplossingen om te voldoen aan de behoeften van een belangrijke transitie. Wij geloven dat door het samenbrengen van de juiste ideeën, informatie en mensen, we dit proces kunnen faciliteren en eraan kunnen bijdragen. Dit doen we onder andere middels onze Offshore Energy en Navingo Career platformen.
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