Consumer Loyalty Programs Senior Brand Manager

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PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Senior Brand Manager join our Marketing team based in Istanbul. The individual will be responsible for Consumer Royalty Programs Senior Brand Manager - Snacks and directly report to Marketing Manager.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities

• Designing and executing PepsiCo’s Snacks brands’ Consumer Loyalty Programs through its own, locally built & managed, loyalty mobile application KazandıRio.
• Running programs and revising value offer campaign mechanics dynamically, in line with company & brand priorities, market dynamics, and shopper behaviors while tracking performance and managing budget.
• Tracking and feeding campaign performances and insights to relevant stakeholders and platforms within the company, always staying in touch and alignment.
• Managing relations with partnering companies in co-branded campaigns.
• Co-leading communication calendar with marcom counterpart, performance marketing manager, brand and media teams.
• Connect with sales, field and Trade marketing teams to track the changes and needs in the market and respond to it.
• Co-leading engagement content agenda over KazandıRio; content Strategy, creator partnerships, performance tracking, and communication.
• Co-leading 1st-party data collection/activation/use case creation with the Advanced Analytics team.
• Coordinating the Development agenda of KazandıRio with the Digital product team, designing features, testing pilots, and tracking performance as the Business owner.
• Conducting research and tracking market & user needs to address as value offers, partnerships, communication, and platform developments.

Qualifications

• Bachelor’s or Master’s Degree from a reputable university, preferably with analytical majors or heavy with electives
• Min 8 years of solid experience & proven success in product/brand/project management / Business Development / Partnerships&Loyalty management / Trade marketing
• Creative & curious; not hesitant to challenge status quo, try & break things and start over
• Strong Analytical thinkinker; keen on data analysis, interpretation, computation
• Strategic thinker; taking time to see & shape the big Picture, build sustainable models
• Excellent Communicator (in English and Turkish); keen and able to move people with their ideas
• Consumer insights & research knowledge; experienced in collecting, analyzing and applying insights
• Deep understanding of creative concepts; briefing, advertising, media planning, digital communication
• Agency management expertise in different fields
• Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans and work with a positive “make it happen” attitude in harmony
• Innovative and entrepreneurial focus, keen interest in brand engagement & loyalty platforms, digital business models and new technology advances
• Functional skills required: Project management, Stakeholder management, Strong commercial capability, Budget management, Strong Presentation & Interpersonal skills, Familarity to Agile methodology

• Designing and executing PepsiCo’s Snacks brands’ Consumer Loyalty Programs through its own, locally built & managed, loyalty mobile application KazandıRio.
• Running programs and revising value offer campaign mechanics dynamically, in line with company & brand priorities, market dynamics, and shopper behaviors while tracking performance and managing budget.
• Tracking and feeding campaign performances and insights to relevant stakeholders and platforms within the company, always staying in touch and alignment.
• Managing relations with partnering companies in co-branded campaigns.
• Co-leading communication calendar with marcom counterpart, performance marketing manager, brand and media teams.
• Connect with sales, field and Trade marketing teams to track the changes and needs in the market and respond to it.
• Co-leading engagement content agenda over KazandıRio; content Strategy, creator partnerships, performance tracking, and communication.
• Co-leading 1st-party data collection/activation/use case creation with the Advanced Analytics team.
• Coordinating the Development agenda of KazandıRio with the Digital product team, designing features, testing pilots, and tracking performance as the Business owner.
• Conducting research and tracking market & user needs to address as value offers, partnerships, communication, and platform developments.