F&B Business Development Executive

Company Description

Join us, where life pulses with passion!

In the heart of Central Vietnam’s largest city, Grand Mercure Danang welcomes you with unparalleled Vietnamese hospitality. From the moment you step into the soaring lobby, you realise you’ve arrived at a special place. Locally inspired décor blends harmoniously with modern French elegance. Attentive staff greet you in a true local custom – with a warm smile, gentle bow, cool towel and revitalising welcome drink. You take in the hotel’s light-filled space, soft music, subtle floral scent and sense of heritage.

Your luxurious room or suite is filled with every comfort and amenity. Through gleaming windows come a breathtaking view of the Ba Na Hills (Golden Bridge), the Han River and Tran Thi Ly Bridge, an architectural wonder. The hotel’s 22 floors and enviable location on Green Island deliver unobstructed views and rare tranquillity in the city. Whether you’re here for business or leisure, you are within easy reach of all that vibrant Danang has to offer. You are at home.

Hospitalityis a work of heart,
Join us and become a Heartist®.

Job Description

• A role model in grooming and professional demeanor, being an ambassador for programs in the Food & Beverage Division.
• Responsible for developing and implementing the organization’s social media content strategy to drive engagement across channels, including Facebook, Twitter, LinkedIn and Instagram. At the same time manage overall outreach activities
• Collaborate with the marketing team to develop effective branding and marketing strategies to promote the F&B.
• Conduct thorough market research and analysis to identify potential growth opportunities and target markets for restaurant chain expansion.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Communicates effectively with guests, clients, government officials, and other important individuals to ensure satisfaction with service and product.
• Maintain great guest relations and ensure guests become and remain loyal to AccorHotels.
• Responsible for ensuring that every guest in the database is contacted monthly, e.g. through monthly newsletters, guest call back, and mailouts.
• Maintains a great relationship and daily communication with all hostess teams, managers, and culinary teams of the hotel.
• Support driving Marketing & PR initiatives for all F&B outlets. Identify and evaluate new business ventures, strategic partnerships, and collaborations that align with the company's growth objectives.
• Supporting to increase Revenues of all F&B Outlets. Lead negotiations with potential franchisees and partners to achieve favorable terms and deal structures for both parties.
• Handle guest complaints by following instant pacification procedures ensuring guest satisfaction.
• Attend designated meetings. (Daily F&B Meetings, F&B Marketing Meetings, Weekly Operations Meetings, Sales Meetings where required)
• Responsible for organizing and driving pre-sale and season sales of the yearly program of the hotel in conjunction with the Restaurant Managers; Assistant F&B Manager and F&B Manager.
• Sales focus such as conducting Sales Calls and presenting the F&B Outlets, Events, and or Promotions to TA/Corporate accounts.
• Define the most important social media KPIs and strategies
• Provide constructive feedback on how to improve and develop the F&B department
• Meet with each organizer & banquet guests to develop relationships + collect feedback
• Work on a yearly promotional calendar with F&B to push marketing campaigns

Qualifications

• Comfort working in a fast-paced environment
• Ability to plan and execute projects with many moving parts
• Exceptional leadership, strong business and communication skills
• Account Management experience
• Excellent interpersonal and people skills
• Strong organizational and time management skills
• Fluency in Vietnamese and English
• Bachelor's degree in Business Administration or a related field