Director Digital Product

Shape the future of e-commerce and digital marketing by joining our digital team. Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and help create exceptional omni-channel experiences together.

Share your talents

As Director Digital Product, you will shape the future of Rituals' global digital experience. You will define and drive the product vision, strategy and roadmap across Rituals.com and the Rituals App, ensuring our digital ecosystem delivers exceptional customer experiences and measurable business value. Leading a team of Product Leads, Business Analysts and Delivery professionals, you will build the next generation product organisation for Rituals. Together with colleagues from other departments, you will create digital products that connect seamlessly with our omnichannel customer journey across stores, app, web, CRM and customer service.

This leadership role within the Digital Management Team combines strategic vision, organisational leadership and a passion for innovation. AI plays a key role in this position. You will challenge traditional ways of working and leverage AI to fundamentally improve customer understanding, product discovery, experimentation and delivery effectiveness.

Your Accountabilities

• Shape the future of our digital customer experience by defining and executing the digital product vision across Rituals.com and the Rituals App, creating seamless customer journeys that support our global growth ambitions.
• Translate customer needs and business priorities into a clear product strategy, ensuring our digital ecosystem continues to deliver meaningful value for customers and the business.
• Build and inspire a high-performing product organisation by leading a team of approximately 25 product professionals, strengthening leadership capability, elevating product maturity and creating the culture needed for the future.
• Coach, mentor and provide clear direction to empower teams to grow, innovate and perform at their best.
• Drive customer and business impact by encouraging an outcome-driven culture where success is measured by customer value and business results.
• Continuously improve digital experiences, product performance and key customer outcomes across all markets together with your teams.
• Accelerate innovation through AI by embedding it across product discovery, decision-making, experimentation and delivery, enabling teams to move faster, make smarter decisions and unlock new opportunities for customers and the business.
• Create strong partnerships across Rituals by working closely with colleagues across Technology, Architecture, Data, Portfolio, Marketing and Commercial teams to align customer needs, business ambitions and technology investments to deliver sustainable growth and exceptional customer experiences.
• Lead strategic partnerships with external technology and delivery partners, ensuring they contribute as an extension of the Rituals team while maintaining high standards for quality, performance and customer outcomes.

Bring all of you

You are an experienced product leader who combines strategic thinking with strong people leadership. You are passionate about creating customer value, developing talent and building high-performing organisations. You know how to navigate complexity, inspire teams and bring stakeholders together around a shared vision. On top of this:

• Proven experience (minimum of 10 years) leading and developing high-performing product organisations, including product leaders and multidisciplinary teams.
• Strong track record of delivering impactful customer-facing digital products within retail, ecommerce, consumer goods or similar customer-centric environments.
• Experience operating in international, multi-market organisations, with a deep understanding of omnichannel customer journeys and digital ecosystems.
• Demonstrated success in raising product maturity and leveraging AI to improve customer understanding, product innovation and team effectiveness.
• Strong stakeholder management capabilities, supported by a solid understanding of modern technology landscapes and experience working with strategic delivery and technology partners.

Your leadership style

You are a customer-obsessed leader who focuses on outcomes rather than outputs. You build high-performing teams, develop future leaders and create an environment where people can thrive while remaining accountable for results. Through influence, coaching and collaboration, you inspire others to challenge the status quo, embrace innovation and continuously improve. You combine a strong customer focus with commercial awareness, a passion for AI and the ability to build trusted partnerships across Product, Technology and Business teams, while encouraging a culture of openness, curiosity and continuous learning.

What makes this role unique

• Opportunity to shape the future of Rituals' global digital ecosystem.
• Ownership of a large-scale omnichannel product landscape serving customers in more than 25 countries.
• The chance to build the product organisation needed for the next phase of Rituals' growth.
• A leading role in applying AI to transform product development and customer experiences.
• Direct impact on both customer outcomes and business performance at a global scale.

Benefits of working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company & team events