Graphic Designer, Booking Ads

Role Description

About Us:

At Booking.com, data drives our decisions, technology is at our core, and innovation is everywhere. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Overview:

The Graphic Designer for Booking Ads serves as the chaperone of the team's visual identity, taking full ownership of how the team communicates visually across all internal and external platforms. This is not a production-only role; it is a strategic bridge between commercial objectives and product development.

You will be responsible for creating high-fidelity visual narratives that showcase our product's value to partners. Working side-by-side with UX Designers and the Video team, you will ensure our storytelling is polished, empathetic, and unified. A key part of this role is the willingness to integrate AI tools like Nano Banana to create scalable, maintainable resources that empower our commercial stakeholders.

Key Job Responsibilities and Duties:

• Own the visual identity of the Booking Ads team and ensure a premium, consistent brand presence across all touchpoints, from high-stakes partner pitches to public-facing moments like trade shows and industry events, including media kits, pitch decks, flyers, booth design, stage branding, and event activations.
• Transform technical product features and commercial data into compelling visual stories, and review and elevate commercial decks and communication materials beyond standard slide formats.
• Work daily with Product Designers and Product Managers to bridge commercial needs and product features, such as designing elements for landing pages.
• Partner with the Video team on motion design projects, such as high-impact destination campaigns, to bring the value proposition to life through movement.
• Collaborate with Product Marketing Managers and the Commercial team to ensure sales enablement tools are both visually stunning and strategically aligned with partner needs.
• Proactively use and integrate AI tools, such as Nano Banana, into your workflow, and build and maintain a library of scalable assets that empower commercial teams to have some autonomy while maintaining brand standards.
• Design a comprehensive range of collateral, including digital sales materials, master templates, interactive experiences, and physical assets for events such as signage, booths, and swag.

Role Qualifications and Requirements:

• 3-5 years of experience in brand or graphic design, preferably within a B2B or tech environment.
• Demonstrated proficiency in graphic design software, such as Adobe Creative Suite and Figma.
• Knowledge of brand design, campaign creative, and visual storytelling.
• Strong foundation in typography, layout, composition, color theory, and visual hierarchy.
• A keen interest and demonstrated ability to work with AI design tools to increase efficiency and creative output.
• Familiarity with motion graphics, video editing, or interactive web design is a significant plus.
• Empathy to understand the needs of both the commercial team and end partners.
• Ownership mindset, taking responsibility for the quality and consistency of the team’s output.
• Ability to interpret complex briefs and provide two-way feedback in design critiques with UX and product peers.
• Knowledge of common digital marketing mediums and channels, including social media, motion and film, interactive experiences, and UX.
• Fluent in English with the ability to explain design decisions to both creative and non-creative stakeholders.
• Able to flex communication style and work with colleagues from different backgrounds and working styles.
• Proven ability to navigate complex stakeholder environments, managing competing priorities while providing expert design guidance to partners across Product, Commercial, Brand, and Leadership teams.