Senior Designer

New

Senior Designer

About Mixpanel

Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Its platform combines product and web analytics, session replay, experimentation, feature flags, and metric trees.

About the Role

Mixpanel is evolving from a single product analytics tool into a multi product platform—and its visual identity needs to evolve with it. The team is looking for a Visual Designer who wants to help define what that looks like.

You'll work closely with the core brand team, exploring ideas, developing conceptual directions, and bringing the brand to life across digital and print. This isn't about producing assets to spec. It's about pushing the visual language forward while building systems that scale. You'll advocate for brand consistency where it matters and know when to break out and try something new.

Mixpanel works on abstract concepts—ideas that don't have obvious visual solutions. A background in illustration is a big plus because you'll often be tasked with making the intangible feel tangible. If you're a designer who loves to explore, iterate, and craft work that stands out in a sea of generic SaaS, this is the role.

What You'll Do

Explore and expand our visual identity

• Concept and iterate through visual directions that push Mixpanel's brand forward
• Help define how the identity flexes across contexts—web, campaigns, events, product, print
• Balance brand systems thinking with creative exploration; know when to follow the rules and when to break them

Bring abstract concepts to life

• Develop illustrations and visual approaches for ideas that don't have obvious solutions
• Translate complex, technical products into imagery that resonates emotionally
• Collaborate with the brand copywriter to ensure visual and narrative work together

Design across surfaces

• Create work for campaigns, branded content, events, digital experiences, and print
• Partner with motion designers to conceptualize animated expressions of the brand
• Brief and collaborate with external partners (illustrators, animators, agencies) when projects require additional expertise

Champion the brand

• Maintain and expand a flexible brand system that scales to meet business needs
• Ensure consistency across marketing channels while seeking opportunities to experiment
• Participate actively in design critiques and reviews, providing thoughtful feedback across the team

What We're Looking For

Experience and craft

• 5+ years of experience in visual design, in-house or agency
• Strong command of the fundamentals—typography, color, layout, composition
• Portfolio demonstrating range across brand systems, campaigns, web, print, and environmental work
• Illustration skills or a strong illustration sensibility—you'll be visualizing abstract concepts regularly

Creative mindset

• You love to explore and iterate; you're not precious about early ideas
• You have opinions about what makes design good and can articulate them
• You stay curious about new techniques and technologies but aren't chasing trends—you want to build something original
• You're excited by the challenge of standing out in a crowded market, not playing it safe

Collaboration and communication

• You can translate project needs and audience insights into informed design decisions
• You give and receive feedback thoughtfully

How you work

• You balance multiple projects and prioritize based on business goals
• You're a self-starter who operates independently within a small team
• You're proactive, thoughtful, and bring creative energy to the work

Bonus skills

• Motion design, 3D, prototyping, or creative coding experience
• AI Tooling to scale your work

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors.

Mixpanel Compensation Range

$158,000 - $195,000 USD

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.