Senior Manager Digital Acceleration

We are entering a phase where data, technology, and digitization fundamentally reshape how we grow. At Coca-Cola Europacific Partners (CCEP), we focus not on experimentation alone, but on scaling what works.

Digitization is central to unlocking sustainable customer growth. In the Netherlands, we are shifting from a digital strategy to a fully commercial strategy in a digital world. By 2030, 20% of our revenue will come from E-retail and E-food, while up to 70% of offline purchases will be digitally influenced.

In this role as Senior Manager Digital Acceleration, you drive the digitization of the Path to Purchase (P2P) and strengthen incidence across channels. You shape the vision, translate it into customer and channel plans, and work closely with key customers and internal teams to accelerate growth.

Success in this role means turning strong strategies into flawless, scalable execution with measurable business impact. You embed ROI-driven thinking and ensure digital capabilities are adopted across the organization and by customers, transforming potential into real growth.

What you will be doing

Digitizing the Path to Purchase

• Lead the shift from traditional POS to digital touchpoints, using shopper and touchpoint insights to shape customer and channel plans
• Implement 360° Integrated Activation and drive key initiatives such as ordering kiosks and Demand Intelligence

Impact, Scale & ROI

• Ensure flawless execution and scale digital initiatives across customers and channels
• Embed ROI frameworks and track performance metrics to guide investment and continuous optimization

E-Food & eB2B Growth

• Strengthen digital activation and incidence in E-food (e.g., ABC(DE) at JET)
• Develop and integrate the eB2B strategy, identifying new digital B2B growth opportunities

Inspiration, Engagement & Alignment

• Redesign Digital Days and lead initiatives like the CCEP Asset Hub and 360 Integrated Activation
• Align with EU and cross-functional teams to translate system strategies into clear execution plans

Retail Media & Capability Building

• Support long-range retail media planning and build capabilities in data, tooling, dynamic content, and AI
• Promote digital adoption and a test-and-learn mindset across teams and customers

You bring

• A proven track record in providing digital solutions
• Strong project management and stakeholder management skills
• Understanding of digital path-to-purchase dynamics
• A perfect execution mindset
• Analytical skills (systems, Excel, AI)
• Creativity, Shopper Marketing or Brand management experience
• Commercial skills and business sense to build and execute a plan, engage teams and evaluate performance

What you get

• A competitive salary that reflects your experience
• 13th month salary
• 8% holiday allowance
• Annual bonus up to 12.5%
• Company car or lease budget
• 25 holiday days plus the option to buy or sell days
• Strong pension plan
• Laptop and iPhone
• Discount on your health insurance
• Access to plenty of our refreshing beverages to enjoy at home

About Coca-Cola Europacific Partners

Coca-Cola Europacific Partners (CCEP) produces, distributes, and sells drinks across 31 countries with 42,000 employees representing 120 nationalities. In the Netherlands, the company highlights ambitions in sustainability, including trucks running on biofuel, a full portfolio in bottles made from 100% recycled plastic (excluding cap and label), and a CO₂-neutral certified factory.