Bachelor Internship: Researching and Developing a Lead Follow-up Strategy Using HubSpot

Bij DAF Used Trucks krijg je de kans om in een internationale omgeving onderzoek te doen naar hoe sales leads worden opgevolgd en om een duidelijke, eenvoudige HubSpot-aanpak te ontwikkelen die werkt voor salesteams in heel Europa.

Functiebeschrijving

Are you ready for a challenging role in the international environment of DAF Used Trucks? Within the Used Trucks department, HubSpot is used as the CRM platform to manage and follow up on incoming sales leads. During this internship, you will focus on improving the effectiveness and efficiency of this lead follow-up process by analysing current practices and proposing concrete improvements.

Your main activities will include:

• Analysing the existing lead follow-up process in HubSpot across multiple European countries
• Investigating which information is required to support more effective and efficient lead management
• Setting up a universal lead follow-up strategy within HubSpot

In addition, you will contribute to strengthening daily sales operations by:

• Developing HubSpot reports to optimally support the European Used Trucks sales organisations
• Creating a clear roll-out plan for the different sales organisations across Europe

You will conclude the internship by presenting your findings, insights, and proposed improvements to key stakeholders within the organisation.

Jouw profiel

You are:

• Bachelor student, preferably in Automotive, Commercial Economics, International Business or a similar field
• Experience with Microsoft Office (Word, Excel, PowerPoint) and Power BI
• Preferably knowledge of CRM systems (experience with HubSpot is a big plus)
• Proactive team player with strong analytical skills
• Fluent in English; knowledge of a second European language is an advantage

Afdeling

PACCAR Financial Europe provides financial services to DAF dealers and end customers to support the sale of DAF trucks throughout Europe. As part of the global PACCAR Financial organisation, headquartered in Eindhoven, we operate in many European countries through local sales offices. The DAF Used Trucks department manages the intake and remarketing of approximately 12,000 customer-returned trucks annually, with quality and customer satisfaction in international markets at the core.

Wij bieden

• A view behind the scenes at a large international corporation
• You will get a lot of freedom and responsibility
• We are open to your initiatives and depending on the assignment you see your results back in the workplace
• An experienced coach and supervisor who can teach you a lot and is willing to help you with your assignment
• After your graduation, you will have the opportunity to start your career at DAF
• A travel allowance, if you don’t have a student travel product (provided by the Dutch government)
• A housing allowance, if you temporarily rent a room near DAF