Retail Brand Marketing Intern
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About the role
At KARL LAGERFELD, we are looking for a detail-oriented and analytical intern to support Retail Brand Marketing across Outlets & Wholesale channels.
This role sits within retail marketing and focuses on campaign execution, cross-functional coordination, budget tracking, and in-store activation. It offers hands-on experience across retail, CRM, campaign production, and marketing operations within an international fashion brand.
Key Responsibilities
- Execute retail marketing campaigns across European markets
- Coordinate campaign rollouts with retail, VM, digital, and creative teams
- Support campaign photoshoots, asset management, and sample coordination
- Help deliver retail activations, events, and in-store marketing initiatives
- Track campaign budgets and support seasonal marketing spend
- Coordinate OOH advertising bookings, materials, and market delivery
- Manage distribution of POS materials and campaign assets to stores
- Support CRM activities, including newsletters and campaign updates
Requirements
- Currently enrolled in a Bachelor’s or Master’s program (Business, Finance, Marketing, or similar)
- Strong Excel and PowerPoint skills (experience with structured sheets and data tracking is essential)
- Strong communication and collaboration skills
- Good project management and organizational skills
- Fluent in English (written and spoken)
Nice to have
Previous internship or academic exposure to operations, marketing, or project management
Profile
- Highly organized and detail-oriented
- Proactive, hands-on, and solution-driven
- Analytical and comfortable working with data and budgets
- Strong sense of ownership and responsibility
- Able to manage multiple tasks and deadlines
- Strong communication and coordination skills
- Collaborative and reliable
- Interested in retail marketing and campaign execution
What you'll gain
- Exposure to how marketing operations are managed within a global fashion brand
- Hands-on experience with budget tracking, project coordination, and retail execution
- Insight into the connection between marketing, finance, and retail performance
Start date: 11th of May 2026 / Available for 6 months / Full-Time
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional…
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched bridal fine jewellery and KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America. In 2018, it launched the KARL LAGERFELD X KAIA collection — designed with model-of-the-moment Kaia Gerber — which was the company’s largest collaborative project to date.
KARL LAGERFELD’s expanding network includes over 100 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.
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