On-Trade Field Sales Manager NL

As On-Trade Field Sales Manager (Netherlands), you play a critical role in underpinning and accelerating our growth in the Netherlands. You are responsible for driving commercial performance, translating strategic objectives into effective execution, and providing strong, results-oriented leadership. In this capacity, you lead and develop a team of six Account Managers, fostering a high-performance culture built on accountability, collaboration, and continuous improvement.

You will cultivate and maintain strategic relationships across the On-Trade channel, ensuring sustainable business development while identifying and capitalizing on new market opportunities. Through a disciplined, data-driven approach and a strong commercial acumen, you will optimize sales outcomes, strengthen key partnerships, and contribute meaningfully to the organization’s long-term success.

About Pernod Ricard Netherlands

Pernod Ricard Netherlands focuses on the Dutch marketing and sales of our brands and is part of Pernod Ricard Benelux.

Responsibilities

• Develop and implement a comprehensive on-trade sales strategy aligned with overall company strategy, including setting targets, identifying growth opportunities, and monitoring performance
• Provide leadership, direction, and support to the sales teams, including setting performance objectives, providing coaching and mentoring, and conducting regular performance reviews
• Build and maintain strong relationships with key on-trade partners, including bars, restaurants, hotels, nightlife, festivals and event venues, to ensure effective promotion and distribution of Pernod Ricard products
• Collaborate with the (trade) marketing team to create and execute targeted activations and promotions for the on-trade sector with the aim to boost sell-out and develop our brands
• Monitor market trends and competitor activity, identifying opportunities for growth and developing strategies to capitalize on these opportunities
• Work closely with the finance and supply chain teams to ensure accurate forecasting and efficient inventory management
• Represent Pernod Ricard at industry events, conferences, and trade shows, promoting the company's products and services and building brand awareness within the on-trade sector
• Ensure compliance with all relevant regulations, industry standards, and company policies

Requirements

• Master’s or bachelor’s degree (BA, CE, or a related field)
• A minimum of 7 years of experience in sales or business development within the alcoholic beverage industry, with a focus on the on-trade sector and people management
• Proven track record of developing and executing successful sales strategies and achieving revenue growth targets
• Strong understanding of the on-trade market and the ability to identify and capitalize on growth opportunities
• Analytical; ways of working are based on data-driven decision making and P&L management, and capable of challenging the financial status quo with the support of RGM
• A confident and articulate communicator capable of inspiring strong collaboration within a matrix organization; excels in stakeholder management
• Excellent communication, negotiation, and relationship-building skills
• Strong leadership and team management abilities, with a focus on coaching and developing sales talent
• Proficiency in Microsoft Office Suite and CRM software
• Willingness to travel as required

Benefits

• Having a senior key-position within the Pernod Ricard Netherlands organization
• An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year
• A company car, good pension scheme, company fitness, training opportunities, and staff discount on our portfolio
• An international working environment with an office in Amsterdam
• Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues