Channel Sales Manager - Africa

In this senior, field-based role as Channel Sales Manager – Africa, you will be at the forefront of expanding our footprint across one of the world’s most dynamic regions. You will design and execute a partner strategy that fuels revenue, accelerates market penetration, and strengthens long-term relationships. You’ll work hands-on with partners, driving performance, identifying new opportunities, and transforming collaboration into measurable growth across Africa.

How you will make an impact:

• You recruit, develop, and manage a high-performing network of new and existing channel partners.
• You qualify partnership opportunities, lead onboarding and enablement, and ensure partners are fully equipped for success.
• You drive joint sales efforts by supporting partner sales teams and maintaining a steady pipeline of opportunities.
• You build strong, trusted relationships through consistent communication, collaboration, and regular business reviews.
• You analyse, track, and report partner performance metrics while executing strategic plans to grow revenue and market share.
• You act as a subject matter expert, coaching partners on A-SAFE solutions and identifying new areas for growth and expansion.

What we are looking for:

• Proven success in driving revenue growth by acquiring, managing, and developing channel partners, distributors, and resellers.
• Skilled in identifying opportunities, forecasting sales, and collaborating with partner sales teams to overcome barriers.
• Experienced in educating partner stakeholders on products, pricing, promotions, and sales campaigns.
• Strong commercial awareness with a track record of expanding distribution networks and growing premium product sales, particularly across Africa.
• Adept at executing partner marketing activities, reporting on partner performance, and recommending improvements to programs and go-to-market strategies.
• Highly organised self-starter with excellent prioritisation, communication, and presentation skills, supported by strong CRM/PRM and IT literacy.
• Able and willing to travel extensively—around 50%—with unrestricted travel across the region and proximity to a major airport.
• Fluent English speaker.

About us:

A-SAFE set out to solve real workplace safety problems with better, more innovative products. Today, our solutions protect people, assets and operations for brands globally.

We remain a family-owned business, built on strong values and long-term relationships.