Account Executive PPD L'Oréal Benelux (Influencer Marketing)

Are you someone who loves building relationships, knows exactly what’s happening on social media, and feels completely at home in the world of influencer marketing? Do you want to work closely with one of the most iconic beauty companies in the world and help shape influencer campaigns for brands like Kérastase, L’Oréal Professionnel, Redken and Color WOW? Then this role might be exactly what you're looking for.

About the role

As Account Executive, you’ll work closely with the L’Oréal Professional Products Division (PPD) team and support the influencer strategy for multiple premium haircare brands. From long-term creator partnerships and campaign activations to exclusive brand events and product launches, you help bring influencer campaigns to life from start to finish.

You’ll be working from the SAMY / team5pm office in Amsterdam, while collaborating closely with the L’Oréal brand teams and regularly connecting with them to align on campaigns and activations.

Your responsibilities include:

Campaign management

• Manage influencer campaigns from A to Z: from creator selection and briefing to content validation, live tracking and reporting.
• Build creator shortlists and help select the most relevant profiles for each campaign.
• Coordinate campaign deliverables such as TikTok, Instagram Reels, ambassador partnerships and campaign activations.

Creator relationships

• Maintain strong relationships with creators, agencies and managers across the Benelux influencer landscape.
• Support the development of long-term creator collaborations and brand communities.
• Ensure all campaign expectations and deliverables are clearly aligned with creators.

Campaign performance & paid amplification

• Monitor campaign performance and help optimize results where needed.
• Work closely with media partners to support boosting and amplification of creator content.
• Analyze results together with the data team and share clear insights with the L’Oréal brand teams.

Brand activations & events

• Support the coordination of influencer activations, product launches and brand events.
• Help manage creator invitations and campaign deliverables linked to events.

Operations & administration

• Ensure campaigns are properly tracked and documented in Traackr and Maia.
• Support contracts, campaign administration and financial follow-ups, together with legal and finance teams.
• Keep internal overviews, campaign trackers and content calendars up to date.

What are we looking for

• You have 2-4 years of experience in influencer marketing, social media or digital marketing.
• You’re familiar with the Benelux influencer landscape and know what’s happening on platforms like TikTok and Instagram.
• You’re structured and organized, and comfortable managing multiple campaigns at once.
• You enjoy working with data and campaign performance, and are comfortable using Excel.
• You’re proactive, solution-oriented and not afraid to suggest improvements.
• You communicate clearly and confidently with both creators and brand teams.
• You’re a native Dutch speaker and fluent in English. French is a plus.
• You have a Bachelor’s or Master’s degree in marketing, communication or a related field (or equivalent experience).

Most importantly, you have a genuine interest in beauty, social media and creator culture, and you enjoy working in a fast-paced environment where no campaign is the same.

Why you’ll love this role

• You’ll work on influencer campaigns for some of the biggest professional haircare brands in the world, including Kérastase, L’Oréal Professionnel, Redken and Color WOW.
• You’ll collaborate closely with the L’Oréal brand teams, gaining direct insight into how premium beauty brands operate.
• You’ll be part of a fast-moving social environment, working with creators, campaigns and activations across the Benelux.
• You’ll work from the SAMY / team5pm office in the heart of Amsterdam, together with a team that lives and breathes social media.
• No two campaigns are the same. You’ll constantly discover new creators, trends and platforms while building strong relationships in the influencer industry.

About SAMY

SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.