Senior Data Analyst - Marketing

In this role, you will sit at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit.

Why this role matters

As Senior Data Analyst, you will own the analytics domain for the Marketing department and act as the primary data partner to marketing leadership, shaping strategy through data. You will mentor 3 analysts across retention and service value streams and bring data and insights across those teams together.

You will support marketing decisions across 6 markets, analysing millions of membership interactions to help grow and retain 4M+ members across Europe.

The problems you will solve

You will help answer some of the most important growth questions at Basic-Fit:

• What factors drive member growth and retention across 6 markets?

• What member proposition and pricing strategies maximize revenue and retention?

• Which marketing channels generate the highest incremental returns?

Your insights will directly influence how Basic-Fit invests in marketing and drives sustainable growth.

Your role

You are an analytics business partner who translates complex data into decisions.

You work closely with marketing leadership, turning large-scale data into clear insights that shape campaigns, marketing investments, and growth strategy.

Primary responsibilities (ownership & impact)

• Own the analytics domain for Marketing connecting Retention and Service.

• Act as the primary data partner to marketing leadership to translate large-scale data into actionable insights and strategic recommendations

• Communicate insights through clear storytelling and executive-level presentations

• Support marketing investment, proposition and pricing decisions across 6 European markets

Secondary responsibilities (analytics enablement)

• Build and maintain dashboards and reporting frameworks

• Support advanced analytics such as marketing mix modeling and forecasting

• Partner with data engineers to improve data models and data availability

• Mentor analysts and help elevate analytics maturity within the marketing team

What you bring

Core capabilities

• Strong SQL for large-scale data analysis

• Proven data visualization and automated reporting experience in data analytics tools (preferrably PowerBI)

• Experience translating marketing data into business insights

• Ability to influence senior stakeholders through data storytelling

• Experience working with cross-functional business teams

Nice to have

• Experience with Python or statistical modelling

• Experience in subscription, digital, or consumer businesses

• Familiarity with marketing analytics or experimentation

Your environment

You will work in a collaborative and modern data organization:

• Dedicated Data Platform team managing the platform

• Modern BI stack (Databricks, Power BI, scalable cloud infrastructure)

• 6 analysts in the broader analytics organization of which 3 in the marketing department

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Data Analyst, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

Our data teams support decisions that impact millions of member interactions every day, from marketing acquisition to in-club experience

What You Can Expect From Us

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.

• Career Growth: Plenty of opportunities for professional and personal development.

• Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.

• Innovation: Your ideas contribute to strategic projects.

• Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).

• Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europe's largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs.