Business Category Leader Shaving - Personal Health

This role leads the Shaving category within Philips Grooming & Beauty, with full accountability for end-to-end value creation and commercial success. The Category Business Leader (BCL) – Shaving owns category strategy, P&L performance, innovation excellence, portfolio and pricing strategy, and the total consumer and shopper experience across regions and channels.

A defining dimension of the role is leadership of China Innovation, leveraging China as a core engine for global innovation, scaling locally developed platforms and propositions worldwide to drive material category growth and competitiveness.

Scope & Accountability

The BCL – Shaving holds full accountability for category performance from Sales to iGM, including:

• Category P&L ownership
• A&P effectiveness and efficiency
• Innovation and design investment allocation
• Strategic pricing and line-chart architecture
• Integrated marketing toolkits and activation frameworks
• Shaving brand strategy and total category consumer experience

The role ensures embedded consumer and shopper insights translate into commercially impactful decisions across regions and channels.

Key Responsibilities

1. Category Transformation

• Redefine and elevate the Shaving roadmap to position the category as the spearhead of the portfolio.
• Lead footprint and capability transformation into the new AI era while delivering on core consumer promises.
• Drive breakthrough impact and structural value creation beyond standard KPI delivery.

2. Category Strategy & Value Creation

• Define where-to-play and how-to-win choices aligned with Grooming & Beauty priorities.
• Drive value creation through consumer-led innovation, portfolio design, pricing architecture, and activation strategy.
• Ensure strategic clarity and execution excellence across markets.

3. P&L Ownership & Performance Management

• Own full category P&L, including AOP and SPOR delivery.
• Lead performance management cadence with clear KPI dashboards and governance.
• Optimize gross margin, mix, and cost efficiency across the portfolio.

4. Innovation Leadership

• Define and execute the global innovation strategy and multi-year roadmap.
• Establish PIC Shenzhen as a mandatory pillar of the innovation ecosystem.
• Scale China-developed propositions and platforms globally.
• Ensure strong NPI performance management and disciplined portfolio renewal.

5. Portfolio, Brand & Activation

Own portfolio strategy including:

• Zero-Based Approach (ZBA)
• SKU efficiency and complexity reduction
• Category positioning and propositions
• Integrated communication toolkits
• Go-to-market (GTM) guidelines

Drive excellence in launch execution and global consistency with local relevance.

6. Consumer & Shopper Insights

• Lead consumer and shopper insight frameworks including segmentation and Jobs-to-Be-Done.
• Embed insight-led decision-making across innovation, pricing, and activation.
• Strengthen data-driven capability and analytics maturity.

7. Cross-Functional Leadership

• Act as integrator across Business, Regions, and Functions.
• Lead governance, performance reviews, and capability building.
• Influence senior stakeholders and align global and regional priorities in a complex matrix environment.

Core Capabilities

• Strong strategic judgment and enterprise mindset
• Deep commercial acumen and financial ownership
• Innovation leadership with AI-forward orientation
• Ability to influence without authority in a global matrix
• Learning agility and resilience in transformation contexts
• High energy, ownership mentality, and execution focus

Required Education & Experience

• Master’s degree in Business, Marketing, Innovation, Engineering, or related field.
• 15+ years of international leadership experience in consumer products.
• Proven track record of launching NPIs in mature markets and scaling in growth markets.
• Demonstrated P&L category management experience (> €500M).
• Mandatory hands-on experience leading China-based innovation platforms and strong China market exposure.
• Experience in the shaving business within a large, matrixed organization.
• Experience leading large teams with direct reports and building high-performing organizations.
• Ability to travel 30% of the time.

How we work together

For office-based teams, this means working in-person at least 3 days per week.

This position is an office based role.

About Philips

Philips is a health technology company.