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  1. About Sup.

    About Sup.

    Sup app helps you see your friends more.

    Sup app is a free mobile app that makes chance encounters and serendipitous moments with friends happen more often without the creep factor as we don’t use maps.

    Get notified when friends are around you. We’ve all been there when we check our social feeds and see that a friend we haven’t seen in ages was just round the corner; attending the same festival or event. Before you kick yourself for missing out on the chance to see them well with Sup app you can see your friends more.

    Sup app lets you see your friends more with notifications when friends are nearby. Interact and stay in touch with friends. Send a Sup to a friend to see if they’re free and want to meet up. It can turn a dull day into a good old catch up.

    Currently on iPhone download the Sup app today.

    Read the story so far.

  2. Sup HQ London

    Sup HQ London

    The Sup HQ in London is one of the two HQ's. Come join us for Friday Beers on the golf course!

  3. Sup HQ Manhattan

    Sup HQ Manhattan

    1 Little W 12th St

  4. The Story Behind the Sup App

    Robin Gadsby, Alan Fayolle and Rich Pleeth knew that they wanted to create a business together ever since they first started working together, when Rich was their client as CMO at GetTaxi and previously Chrome Marketing at Google. We had some chats in (a lot of) bars which led to idea sessions where we came together on Rich’s balcony in Shoreditch with post it notes and wrote down all the problem solving ideas we could think of. We had some pretty wild ideas out there however one really seemed to stick with us. We are extremely social beings and feed off the energy of others, we all travel a lot and check in on Facebook regularly at airports or new cities we are in. The number of times a friend would message us either at an airport or a random city where we didn’t think we had any friends was remarkable but they would usually message between two hours to two days later and we’d have already had dinner or flown to the next city.

    People don’t like sharing their exact location constantly with friends, ultimately it enables stalking, you can see exactly where your friends are, if they’re together, what they are doing etc. The three of us decided we wanted to solve this problem, an app that alerts you if one of your friends come into your set perimeter starting at 20 metres to 2000 metres but not the exact location or which way they are directionally. Hence we came up with the radar function of the Sup app which removes the fear of ‘stalking’, you can see which friends are nearby but can’t actually see where they are exactly and you can only see up to 2000 metres. With privacy at the heart of the product we also wanted a ‘go dark’ feature which takes you off the grid, if you’re in meetings or just having a busy day we thought it would be handy and important.

    Following initial feedback from our beta testers, the overwhelming feedback was that they wanted a text chat function as well as the existing voice and Sup notifications. So it was back to the drawing board to see how we could implement chat, keeping the product beauty at the centre of everything.

    That’s how the Sup app was born. We could not be more excited; as founders, alongside Alex Barton, our CTO to see what you think of Sup app.

  5. Why Millennials Are Flocking To Friend Finder App Sup

    Why Millennials Are Flocking To Friend Finder App Sup

    Ever taken 74 flights in one year? If you have taken even half that number, you probably know the value of bumping into a friendly face at the airport, even if it’s just for a quick coffee in the frequent flyers lounge before you jet off in different directions.

    Rich Pleeth knows the feeling all too well, as well as the disappointment that comes with discovering your friend was sat in the next café down, blissfully unaware of your presence. He is the founder of Sup, a new social app aimed at upwardly mobile, time-poor millennials who want to discover whereabouts their friends are, see them more and interact with them as straightforwardly as possible. Think Yo, but with a purpose.

    Rich is an ex-googler who has divided his time for the last decade between London and New York, having grown up as a brit abroad in the Netherlands and Hong Kong, before attending Birmingham University, where he studied international relations and politics.
    After internships at Orange, Saatchi & Saatchi and McCann Erickson Rich became a Marketing manager at L’Oreal in London, a job he says he loved and hated in equal measure. He joined Google as a Product Marketing Manager in 2010 where he says his “job was to persuade brands to hate us a bit less”.

    Google weren’t popular with brands or advertisers (Martin Sorrell, the billionaire head of global advertising network WPP described them as “his worst frenemy”) most likely because it became almost impossible to advertise online without them. “Google put digital at the heart of everything and people didn’t have the right tools to understand it”, says Rich; “today it’s mobile”, but we’ll come to that.

    Rich launched Google’s book Think Quarterly whose purpose was to persuade brands to get on board with digital; he ran events and the book featured everyone from celebrated ad-man Rory Sutherland to ex-Secretary of State Madeleine Albright, to Richard Reed, the millionaire founder of Innocent Smoothies, a start-up that made it big way before start-ups were the next big thing, now 90% owned by Coke, whose share has cost them close to £100 million.

    A restless Rich was on the move again in 2012, leading Google Chrome’s marketing push back in the UK; he led a big push into television ads with Google’s “Cambridge Satchel Company” campaign using the brand as an example of how a small business or start-up could put Google at the centre of its operations.

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