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OddBox

Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…
Once back...


Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…

Once back in the UK it didn’t take an awful lot of research to discover that very minimal steps had been taken to reduce food waste and bring this delicious misshapen produce to the consumers. We visited a major fresh produce supplier which highlighted the extent of the issue and expressed huge willingness to drive this movement. Alarm bells were ringing!

Foods & Beverages
London, GB
5 employees

OddBox

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Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…
Once back...


Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…

Once back in the UK it didn’t take an awful lot of research to discover that very minimal steps had been taken to reduce food waste and bring this delicious misshapen produce to the consumers. We visited a major fresh produce supplier which highlighted the extent of the issue and expressed huge willingness to drive this movement. Alarm bells were ringing!

Foods & Beverages
London, GB
5 employees

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Interesting to know

We’re a social enterprise that helps farmers earn an income from their whole crop. Much of the produce that is wasted never even leaves the farm gate because of high cosmetic expectations set by retailers. We aim to provide an outlet for the ‘imperfect’ produce and a little extra in their back pockets.
A large proportion of the wonky produce ends...


We’re a social enterprise that helps farmers earn an income from their whole crop. Much of the produce that is wasted never even leaves the farm gate because of high cosmetic expectations set by retailers. We aim to provide an outlet for the ‘imperfect’ produce and a little extra in their back pockets.

A large proportion of the wonky produce ends up getting ploughed back into the ground or used as animal feed. What a waste. By teaming up with local charities we provide for both our customers and those who really need it.

We’re also looking out for you - we want to bring perfectly good produce to our customers at a cheaper rate than conventional box schemes. By joining Oddbox you’ll have a regular, consistent delivery of healthy greens that’ll help you stay in tip-top shape.


We’re a social enterprise that helps farmers earn an income from their whole crop. Much of the produce that is wasted never even leaves the farm gate because of high cosmetic expectations set by retailers. We aim to provide an outlet for the ‘imperfect’ produce and a little extra in their back pockets.

A large proportion of the wonky produce ends up getting ploughed back into the ground or used as animal feed. What a waste. By teaming up with local charities we provide for both our customers and those who really need it.

We’re also looking out for you - we want to bring perfectly good produce to our customers at a cheaper rate than conventional box schemes. By joining Oddbox you’ll have a regular, consistent delivery of healthy greens that’ll help you stay in tip-top shape.