#S1E1: Why a vision on people beats org charts — with Frederik Nieuwenhuys (Picnic)
Reading time: 1 minute
Make it Work is a podcast hosted by Laurens van Nues, co-founder and CEO of Magnet.me. In this series, we talk to founders and leaders about the real decisions behind building organizations, what shaped them, what they got wrong, and how they think about the future of work.
Contents
Frederik Nieuwenhuys is co-founder of Picnic, one of Europe's fastest-growing online supermarkets. While Picnic may look like a supermarket to the outside world, behind the scenes it's a technology and logistics company, much of it built entirely in-house.
In this first episode of Make it Work, we sit down with Frederik to unpack the complexity behind Picnic's growth: their "build vs. buy" philosophy around technology and AI, how they bring together HQ talent and operational teams, and what it really takes to scale hiring without losing your culture.
Watch the full episode below or listen on Spotify.
