#S1E2: Diversity is smart business, not just a goal — with Dieuwke van Buren (Equals)
Reading time: 2 minutes
Make it Work is a podcast hosted by Laurens van Nues, co-founder and CEO of Magnet.me. In this series, we talk to founders and leaders about the real decisions behind building organizations, what shaped them, what they got wrong, and how they think about the future of work.
Contents
Dieuwke van Buren is the Co-founder and Managing Director of Equals, an organisation dedicated to closing the gender gap in tech and entrepreneurship through visibility, education, and community.
In this episode of Make it Work, recorded around International Women’s Day 2026, we sit down with Dieuwke to discuss the "visibility gap” and why representation is the ultimate lever for change. We unpack the Role Model Campaign, discuss today’s talent scarcity, and the importance of strategic workforce planning. Dieuwke shares insights on building authentic talent communities, the importance of identification in leadership, and what it really takes to move toward a more inclusive future of work.
Watch the full episode below or listen on Spotify or Amazon Music.
Connect with our guest
Want to learn more about the work Dieuwke and her team are doing?
Visit the Equals website
Follow Equals on LinkedIn
Directly connect with Dieuwke on LinkedIn
Catch up on previous episodes
Missed our last conversation? Catch up on Episode 1 with Frederik Nieuwenhuys (Picnic) to learn why vision on people beats organisational charts every time.
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