Brand & Partnerships Coordinator

Bloom & Wild Group harnesses technology, brand and innovation to deliver gifts and subscriptions across Europe. The Brand & Range team is a small core group of six covering brand, range, merchandising, and floral design & styling. The team is responsible for global product and brand strategy and works with teams across the business to bring these to life.

The Brand team works closely with the Creative team to create most content in-house, collaborating with Customer Insight, Commercial & Marketing, and Digital Product and Design. We work at a fast pace, pouring thought and consideration into everything we do.

As a Brand & Partnerships Coordinator, you are the execution engine behind bloomon's brand and partnerships work. You keep partnerships, affiliates and brand campaigns moving day to day, so our senior manager can focus on strategy, relationships and the bigger brand moments. It is a natural mixed marketing role: part partnerships and affiliates, part brand execution.

• Amsterdam
• Brand & Creative – bloomon
• Full-time
• Hybrid

Please note, this role requires fluent Dutch.

⚙️ What you'll be doing:

Partnerships and affiliates

• Maintenance of and help with portfolio expansion of (ongoing) commercial partnerships in our core markets.
• Own all asset creation for partnership & affiliate delivery end-to-end with creative stakeholders.
• Run affiliate execution: book placements, create and track discount codes and tracking links, and hand them to the affiliate team on time.
• Be the day-to-day contact for the Webgains team and other affiliate partners and solve light-handed issues if they arise (codes not working etc.), escalating to the senior manager when needed.
• Keep the marketing calendar and the monthly channel monitor (affiliates, inbox vouchers, partnerships) up to date.
• Run the test and learn programme for inbox inserts.
• Support B2B and corporate order handling where the customer service team needs support.

Brand execution

• Turn the brand calendar into a clear task list and keep campaign assets, briefs and deadlines on track with the Creative team.
• Support lifestyle shoots with organising, logistics, scheduling and on the ground support if required.
• Schedule organic social content with the freelance content creator, ensure good quality UGC content, and report monthly performance.
• Pull performance and ROI data for partnerships and campaigns as part of our retrospectives
• Use AI tools to speed up admin, such as code creation and editing, tracking and reporting, always with a human check.

✅ You’ll love this role if you…

• You’re good at running various projects at the same time and enjoy detail while keeping several moving parts organised without losing the thread.
• Are curious about brand and partnerships and want to learn both from someone senior.
• Communicate clearly and politely with external partners and internal teams, and chase when needed.
• Are comfortable with numbers and spreadsheets, and with learning new tools quickly.
• Spot problems early and are comfortable raising them.

✅ You will have:

• A few years of experience in marketing, partnerships, affiliates or brand execution (exact range to agree; more than an entry-level hire, given the band).
• Have a good sense of knowledge about the Dutch market (BE and DE are a plus), general customer behaviour and a feeling for the latest trends & developments to apply within our marketing / brand channels
• Experience with e-commerce, D2C or subscription businesses, ideally.
• Working knowledge of how affiliate codes and tracking links work, or the ability to pick it up fast.
• At least a basic working knowledge of AI tools (Claude, Gemini)
• Fluency in Dutch or German and good understanding of English.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you. 🧭

Our ways of working

We’re big on collaboration, empathy, knowledge sharing and growth. We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!