Retail Brand Marketing Intern

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values.

At KARL LAGERFELD, we are looking for a detail-oriented and analytical Retail Brand Marketing Intern to support Retail Brand Marketing across Outlets & Wholesale channels.

This role sits within retail marketing and focuses on campaign execution, cross-functional coordination, and in-store activation. It offers hands-on experience across retail, CRM, campaign production, and marketing operations within an international fashion brand.

• Amsterdam (HQ), North Holland
• Hybrid
• Internship
• Start date: End January 2027
• Available for 6 months
• Full-Time

Key Responsibilities

• Execute retail marketing campaigns across European markets
• Coordinate campaign rollouts with retail, VM, digital, and creative teams
• Support campaign photoshoots, asset management, and sample coordination
• Help deliver retail activations, events, and in-store marketing initiatives
• Track campaign budgets and support seasonal marketing spend
• Coordinate OOH advertising bookings, materials, and market delivery
• Manage distribution of POS materials and campaign assets to stores
• Support CRM activities, including newsletters and campaign updates

Requirements:

• Currently enrolled in a Bachelor’s or Master’s program (Business, Marketing, Communications, or a related field)
• Strong Excel and PowerPoint skills (experience with structured sheets and data tracking is essential)
• Strong communication and collaboration skills
• Good project management and organizational skills
• Fluent in English (written and spoken)

Nice to have: Previous internship or academic exposure to operations, marketing, or project management

Profile:

• Highly organized and detail-oriented
• Proactive, hands-on, and solution-driven
• Analytical and comfortable working with data
• Strong sense of ownership and responsibility
• Able to manage multiple tasks and deadlines
• Strong communication and coordination skills
• Collaborative and reliable
• Interested in retail marketing and campaign execution
• Confident coordinating with multiple stakeholders and managing different priorities simultaneously

What you'll gain:

• Exposure to how marketing operations are managed within a global fashion brand
• Hands-on experience with budget tracking, project coordination, and retail execution
• Insight into the connection between marketing, and retail performance

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you need to have EU nationality or study in the Netherlands.

Why #TEAMKARL? (HQ)

• Opportunity to make an impact
• Working in the heart of Amsterdam
• And exclusive sample sales only for #TEAMKARL