Brand marketing manager VIV

About VIV

VIV is the flagship brand of VNU Exhibitions Europe (the international branch of Royal Dutch Jaarbeurs) serving the global agrifood sector. The brand is internationally recognized as a leader in livestock production and the protein value chain across species.

The portfolio includes major international trade shows such as VIV Europe, VIV Asia, VIV MEA, and VIV Africa, alongside regional editions including VIV Select China, and VIV Select India and VIV Select Türkiye. The Utrecht-based team consists of 24 colleagues from 12 different nationalities and operates in a highly international, multicultural environment, working closely with partners and the office in Bangkok.

• Utrecht
• €4,078 - €4,660 per month
• International
• 40 hours per week
• Experience level: Senior
• Soort dienstverband: Fulltime

What you will do

Within the International Agrifood portfolio of Royal Dutch Jaarbeurs, we act as the storytellers of the VIV brand, responsible for the marketing and communication activities that drive international visitor engagement across our global trade shows.

As Brand marketing manager VIV, you are responsible for developing, implementing, and monitoring integrated marketing campaigns across the VIV portfolio. Working closely with the Head of Marketing & Communications, you translate strategic objectives into actionable campaign plans that activate priority target groups and support the commercial goals of each show.

You coordinate the execution of these campaigns end-to-end — from planning through follow-up — ensuring all deliverables and marketing materials are created, aligned, and delivered on time and to quality standards. You manage relationships with internal stakeholders, external suppliers, and media partners, including setting up and negotiating media agreements to maximise visibility and reach. You analyse performance data and market insights to optimise campaigns and continuously improve the visitor journey across touchpoints. As part of an international portfolio, you are comfortable collaborating across cultures and time zones and are willing to travel internationally to support show delivery, partnerships, and market engagement.

What you'll enjoy doing

• Develop and execute visitor marketing strategies aligned with show objectives across the portfolio
• Translate campaign strategies into concrete action plans, deliverables, and success stories
• Monitor campaign performance and optimize execution based on data‑driven insights
• Coordinate the production of marketing assets and protect brand identity
• Collaborate with international teams to deliver seamless digital and physical visitor journeys
• Travel internationally to support onsite delivery while taking ownership in a dynamic environment

What you may expect from us

At Royal Dutch Jaarbeurs you will have the space to do your work with joy and fulfillment and to continue growing as a professional. We aim to foster an environment in which team members feel empowered, fulfilled, respected, safe and are a part of our dynamic team. It is our ambition to become Europe’s most sustainable event organiser by 2030 and we invite you to join us in making a real impact.

What we offer

• A monthly salary of up to €4.660 based on 40 hours per week, depending on your experience
• 8% holiday allowance and a pension contribution
• A laptop and a smartphone of your choice (up to €850)
• Access to the Marketing academy to further develop your marketing skills and keep you up to date with the latest marketing tools and technologies

Working at Royal Dutch Jaarbeurs

For over 110 years, Royal Jaarbeurs has been creating meaningful connections. From the heart of Utrecht, we bring people, markets, and ideas together through the power of live experiences, both physical and digital.

Together with more than 350 colleagues, we organize and facilitate events and experiences that inspire, connect, and help people grow. In an increasingly digital world, we create valuable connections that make a lasting and sustainable impact.

What you bring

We believe it’s important that you are creative, have an eye for quality, and strive for the best results.

Additionally, we expect the following:

• You bring a higher professional education level (HBO) and 5–10 years of broad marketing experience, preferably within B2B events, exhibitions, or international campaign environments
• You are goal orientated and are able to cope with the seasonality of the events sector
• You have a strong track record in running integrated marketing campaigns across paid, owned, and earned channels
• You excel at coordinating deliverables and working effectively with external agencies and suppliers
• You are data‑driven, interpreting insights with ease and translating them into clear actions and optimizations
• You confidently manage media partnerships, align diverse stakeholders, and oversee complex project workflows
• You have an international mindset and are open to travel, with excellent English skills (Dutch is a plus) and familiarity with tools such as WordPress, Marketing Cloud, Salesforce, and datahub systems

Please note that for this position it is required that you already work and live in the Netherlands.We will not provide a sponsorship.

An assessment and reference check are part of the selection process for this position.